ADAMA Ltd. announced the expanded use of its newly designed one-liter containers, demonstrating its commitment to greater sustainability. These containers were developed to reduce environmental impact and improve farmer usability and have already been successfully launched in India.   The new containers replace the old cylindrical shape with a rectangular one, leading to multiple sustainability benefits.

They can be placed more densely on pallets and trucks, enabling 45% more product to be packed in the same space, reducing transportation needs and associated carbon emissions. This results in a 17.2% reduction in GHG emissions, eliminating the release of up to 340 metric tons of CO2e into the atmosphere annually. The amount of CO2e saved by the new packaging is comparable to a new car being driven 2.8 million km or the yearly absorption capacity of 27,000 trees.

They also comprise 10% less plastic, saving plastic waste. Farmers also find the new design to be more convenient to use. The containers feature a texture of raised bumps for improved grip, a wider opening for easier access and pouring, and they are compatible with the European industry standard Closed Transfer System (CTS) to reduce the risk of contact with the product.

The new shape takes up less storage space on the shelf and its flat sides make it easier to read the product name when packed tightly.