ADAMA Ltd. has announced the launch of five new cereal fungicide products across Europe to tackle the most serious diseases impacting farmer yields at each stage of the crop's reproductive phase. Together, these products offer ADAMA's customers a comprehensive portfolio of innovative solutions designed to deliver excellent results in the field and address different application stages (T1, T2, and T3) and various value segments. With the launch of these new products ADAMA will have one of the most robust portfolios in the industry for cereal disease control in Europe.

The five products are based on a leading DMI molecule, cementing them as the foundation for treatment of cereal diseases after the regulatory phase-out of other key active ingredients in the market. The company also introduced its novel and proprietary Asorbital®? Formulation Technology to enhance the activity of its products, delivering improved penetration, excellent systemic movement in the leaf tissue, improved and long-lasting disease control, and excellent rainfastness.

ADAMA's European cereal fungicide portfolio includes: Soratel®?, a versatile and broad-spectrum solution powered by ADAMA's proprietary Asorbital®? formulation Technology, which can be used in various segments alone or in a mixture. Maxentis®?, is a broad-spectrum, multi-crop, convenient and easy to use fungicide with flexible timing that can easily be plugged into any wheat spray program as a T1 or T2 application.

Forapro®?, is a broad thespectrum fungicide powered by Asorbital®? Formulated Technology that controls all the major T1 diseases in wheat such as Septoria, Rust and Powdery Mildew. Maganic®?, powered by Asorbital®®?

Formulation Technology, is a T3 fungicide that protects wheat against all ear diseases including Fusarium spp. resulting in lower mycotoxin levels and higher quality grain. Avastel®?, is ADAMA's premium T2 broad-spectrum fungicide with both curative and preventative disease control, powered by Asorbital??

Formulation Technology delivering a new standard of efficacy and long-lasting protection. ADAMA began rolling out its new cereal fungicide portfolio in 2023 with the introduction of Soratel®? in the UK, and the launches will continue across the continent, UK, and Ireland throughout 2024.