ADAMA Ltd. announced its intent to introduce the novel in-licensed active ingredient Feralla® into the European molluscicide market, bringing innovation with real value to farmers. Feralla®-based molluscicide products stand out with superior rapid-stop feeding effect and prolonged pellet integrity compared to current Ferric-Phosphate products on the market. Field tests have shown that products using Feralla® speed up mollusc death during the first three days following application, resulting in a significant reduction in feeding damage during this time frame.

Feralla®-based products offer increased palatability to pests due to the unique formulation and proprietary manufacturing process powered by ADAMA's Desidro® Technology. This increased palatability contributes to the superior rapid stop feeding effect versus ferric-phosphate products. In addition, the low concentration of active ingredient helps farmers reach their sustainability goals, while achieving increased mortality, and greatly decreased feeding severity.

Regulatory approval of Feralla® is expected in Europe in 2024, with Feralla® based product launches to follow in the UK, France, Spain, Germany and other European countries. The Active Ingredient Feralla® has been registered in multiple countries outside Europe.