Forward-Looking Statements



This Quarterly Report on Form 10-Q (this "Quarterly Report"), including the
section titled "Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations," contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, including
statements that are based on current expectations, estimates, forecasts and
projections about us, our future performance, our business, our beliefs and our
management's assumptions. Such words as "expect," "anticipate," "outlook,"
"could," "target," "project," "intend," "plan," "believe," "seek," "estimate,"
"should," "may," "assume" and "continue" as well as variations of such words and
similar expressions are intended to identify such forward-looking statements,
although not all forward-looking statements contain such terms. These statements
are not guarantees of future performance and they involve certain risks,
uncertainties and assumptions that are difficult to predict. We have based our
forward-looking statements on our management's beliefs and assumptions based on
information available to our management at the time the statements are made. We
caution you that actual outcomes and results may differ materially from what is
expressed, implied or forecasted by our forward-looking statements. More
information regarding these risks and uncertainties and other important factors
that could cause actual results to differ materially from those in the
forward-looking statements is set forth in Part II, Item 1A "Risk Factors" of
this report. Investors are cautioned not to place undue reliance on any such
forward-looking statements, which speak only as of the date they are made.
Except as required under the federal securities laws and the rules and
regulations of the Securities and Exchange Commission, we do not have any
intention or obligation to update publicly any forward-looking statements after
the distribution of this report, whether as a result of new information, future
events, changes in assumptions or otherwise.



                               Executive Overview

We are a leading business solutions provider to consumer goods manufacturers and
retailers. We have a strong platform of competitively advantaged sales and
marketing services built over multiple decades - essential, business critical
services like headquarter sales, retail merchandising, in-store sampling,
digital commerce and shopper marketing. For brands and retailers of all sizes,
we help get the right products on the shelf (whether physical or digital) and
into the hands of consumers (however they shop). We use a scaled platform to
innovate as a trusted partner with our clients, solving problems to increase
their efficiency and effectiveness across a broad range of channels.

We have two reportable segments: sales and marketing.



Through our sales segment, which generated approximately 62.5% and 65.9% of our
total revenues in the nine months ended September 30, 2022 and 2021,
respectively, we offer headquarter sales representation services to consumer
goods manufacturers, for whom we prepare and present to retailers a business
case to increase distribution of manufacturers' products and optimize how they
are displayed, priced and promoted. We also make in-store merchandising visits
for both manufacturer and retailer clients to ensure the products we represent
are adequately stocked and properly displayed.

Through our marketing segment, which generated approximately 37.5% and 34.1% of
our total revenues in the nine months ended September 30, 2022 and 2021,
respectively, we help brands and retailers reach consumers through two main
categories within the marketing segment. The first and largest category is our
retail experiential business, also known as in-store sampling or demonstrations,
where we manage highly customized large-scale sampling programs (both in-store
and online) for leading retailers. The second category is our collection of
specialized agency services, in which we provide private label services to
retailers and develop granular marketing programs for brands and retailers
through our shopper, consumer and digital marketing agencies.


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Business Combination with Conyers Park



On October 28, 2020, Conyers Park II Acquisition Corp. ("Conyers Park"), a
Delaware corporation, consummated a merger with ASI Intermediate Corp. ("ASI"),
formerly known as Advantage Solutions Inc., with ASI surviving the merger as a
wholly owned subsidiary of Conyers Park (the "Merger" and, together with the
other transactions contemplated by the merger agreement, the "Transactions"). On
October 28, 2020, and in connection with the closing of the Transactions,
Conyers Park changed its name to Advantage Solutions Inc.

Impacts of the COVID-19 Pandemic



Beginning in March 2020 and continuing through the first quarter of 2021, our
services experienced the effects from reductions in client spending due to the
economic impact related to the COVID-19 pandemic. While mixed by services and
geography, the spending reductions impacted all of our services and markets.
Globally, the most impacted services were our experiential services. Most
services began to improve in April 2021, and the improvement has continued
through the third quarter of 2022.




Summary

Our financial performance for the three months ended September 30, 2022 as compared to the three months ended September 30, 2021 includes:

Revenues increased by $122.3 million, or 13.2%, to $1,051.1 million;

Operating income decreased by $18.8 million, or 28.6%, to $46.8 million;

Net income decreased by $1.1 million, or 4.5% to $23.2 million;

Adjusted Net Income increased by $3.6 million, or 6.1%, to $62.7 million; and

Adjusted EBITDA decreased by $15.5 million, or 11.6%, to $118.3 million.

Our financial performance for the nine months ended September 30, 2022 as compared to the nine months ended September 30, 2021 includes:

Revenues increased by $377.2 million, or 14.7% to $2,947.0 million;

Operating income decreased by $47.5 million, or 32.6% to $98.1 million;

Net income increased by $14.9 million, or 50.5% to $44.4 million;

Adjusted Net Income increased by $5.8 million, or 3.9% to $152.5 million; and

Adjusted EBITDA decreased by $43.8 million, or 11.9% to $323.3 million.




During the nine months ended September 30, 2022, we acquired four businesses.
The aggregate purchase price was $75.5 million, of which $74.1 million was paid
in cash, $0.5 million in contingent consideration and $0.8 million in holdback.

             Factors Affecting Our Business and Financial Reporting

There are a number of factors, in addition to the impact of the COVID-19 pandemic and inflation, that affect the performance of our business and the comparability of our results from period to period including:


Organic Growth. Part of our strategy is to generate organic growth by expanding
our existing client relationships, continuing to win new clients, pursuing
channel expansion and new industry opportunities, enhancing our digital
technology solutions, developing our international platform, delivering
operational efficiencies and expanding into logical adjacencies. We believe that
by pursuing

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these organic growth opportunities we will be able to continue to enhance our value proposition to our clients and thereby grow our business.


Acquisitions. We have grown and expect to continue to grow our business in part
by acquiring quality businesses, both domestic and international. Excluding the
2017 acquisition of Daymon Worldwide Inc., we have completed 73 acquisitions
from January 2014 to November 9, 2022, ranging in purchase prices from
approximately $0.3 million to $98.5 million. Many of our acquisition agreements
include contingent consideration arrangements, which are described below. We
have completed acquisitions at what we believe are attractive purchase prices
and have regularly structured our agreements to result in the generation of
long-lived tax assets, which have in turn reduced our effective purchase prices
when incorporating the value of those tax assets. We continue to look for
strategic acquisitions that can be completed at attractive purchase prices.


Contingent Consideration. Many of our acquisition agreements include contingent
consideration arrangements, which are generally based on the achievement of
financial performance thresholds by the operations attributable to the acquired
businesses. The contingent consideration arrangements are based upon our
valuations of the acquired businesses and are intended to share the investment
risk with the sellers of such businesses if projected financial results are not
achieved. The fair values of these contingent consideration arrangements are
included as part of the purchase price of the acquired companies on their
respective acquisition dates. For each transaction, we estimate the fair value
of contingent consideration payments as part of the initial purchase price. We
review and assess the estimated fair value of contingent consideration on a
quarterly basis, and the updated fair value could differ materially from our
initial estimates. Adjustments to the estimated fair value related to changes in
all other unobservable inputs are reported in "Selling, general and
administrative expenses" in our Condensed Consolidated Statements of Operations
and Comprehensive Income.


Depreciation and Amortization. As a result of the acquisition of our business by
Karman Topco L.P. ("Topco") on July 25, 2014 (the "2014 Topco Acquisition"), we
acquired significant intangible assets, the value of which is amortized, on a
straight-line basis, over 15 years from the date of the 2014 Topco Acquisition,
unless determined to be indefinite-lived. The amortization of such intangible
assets recorded in our consolidated financial statements has a significant
impact on our operating income (loss) and net income (loss). Our historical
acquisitions have increased, and future acquisitions likely will increase, our
intangible assets. We do not believe the amortization expense associated with
the intangibles created from our purchase accounting adjustments reflect a
material economic cost to our business. Unlike depreciation expense which has an
economic cost reflected by the fact that we must re-invest in property and
equipment to maintain the asset base delivering our results of operations, we do
not have any capital re-investment requirements associated with the acquired
intangibles, such as client relationships and trade names, that comprise the
majority of the finite-lived intangibles that create our amortization expense.


Foreign Exchange Fluctuations. Our financial results are affected by
fluctuations in the exchange rate between the U.S. dollar and other currencies,
primarily Canadian dollars, British pounds and euros, due to our operations in
such foreign jurisdictions. See also " -Quantitative and Qualitative Disclosure
of Market Risk-Foreign Currency Risk."


Seasonality. Our quarterly results are seasonal in nature, with the fourth
fiscal quarter typically generating a higher proportion of our revenues than
other fiscal quarters, as a result of higher consumer spending. We generally
record slightly lower revenues in the first fiscal quarter of each year, as our
clients begin to roll out new programs for the year, and consumer spending
generally is less in the first fiscal quarter than other quarters. Timing of our
clients' marketing expenses, associated with marketing campaigns and new product
launches, can also result in fluctuations from one quarter to another.

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                 How We Assess the Performance of Our Business

Revenues

Revenues related to our sales segment are primarily comprised of commissions,
fee-for-service and cost-plus fees for providing retail merchandising services,
category and space management, headquarter relationship management, technology
solutions and administrative services. A small portion of our arrangements
include performance incentive provisions, which allow us to earn additional
revenues on our performance relative to specified quantitative or qualitative
goals. We recognize the incentive portion of revenues under these arrangements
when the related services are transferred to the customer.

Marketing segment revenues are primarily recognized in the form of a
fee-for-service (including retainer fees, fees charged to clients based on hours
incurred, project-based fees or fees for executing in-person consumer
engagements or experiences, which engagements or experiences we refer to as
events), commissions or on a cost-plus basis, in each case, related to services
including experiential marketing, shopper and consumer marketing services,
private label development or our digital, social and media services.

Given our acquisition strategy, we analyze our financial performance, in part,
by measuring revenue growth in two ways-revenue growth attributable to organic
activities and revenue growth attributable to acquisitions, which we refer to as
organic revenues and acquired revenues, respectively.

We define organic revenues as any revenues that are not acquired revenues. Our organic revenues exclude the impacts of acquisitions and divestitures, when applicable, which improves comparability of our results from period to period.



In general, when we acquire a business, the acquisition includes a contingent
consideration arrangement (e.g., an earn-out provision) and, accordingly, we
separately track the relevant metrics associated with the earnout agreement of
the acquired business. In such cases, we consider revenues generated by such a
business during the 12 months following its acquisition to be acquired revenues.
For example, if we completed an acquisition on July 1, 2021 for a business that
included a contingent consideration arrangement, we would consider revenues from
the acquired business from July 1, 2021 to June 30, 2022 to be acquired
revenues. We generally consider growth attributable to the financial performance
of an acquired business after the 12-month anniversary of the date of
acquisition to be organic.

In limited cases, when the acquisition of an acquired business does not include
a contingent consideration arrangement, or we otherwise do not separately track
the financial performance of the acquired business due to operational
integration, we consider the revenues that the business generated in the 12
months prior to its acquisition to be our acquired revenues for the 12 months
following its acquisition, and any differences in revenues actually generated
during the 12 months after its acquisition to be organic. For example, if we
completed an acquisition on July 1, 2021 for a business that did not include a
contingent consideration arrangement, we would consider the amount of revenues
from the acquired business from July 1, 2020 to June 30, 2021 to be acquired
revenues during the period from July 1, 2021 to June 30, 2022, with any
differences from that amount actually generated during the latter period to be
organic revenues.

All revenues generated by our acquired businesses are considered to be organic revenues after the 12-month anniversary of the date of acquisition.



When we divest a business, we consider the revenues that the divested business
generated in the 12 months prior to its divestiture to be subtracted from
acquired revenues for the 12 months following its divestiture. For example, if
we completed a divestiture on July 1, 2021 for a business, we would consider the
amount of revenues from the divested business from July 1, 2020 to June 30, 2021
to be subtracted from acquired revenues during the period from July 1, 2021 to
June 30, 2022.

We measure organic revenue growth and acquired revenue growth by comparing the
organic revenues or acquired revenues, respectively, period over period, net of
any divestitures.

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Cost of Revenues



Our cost of revenues consists of both fixed and variable expenses primarily
attributable to the hiring, training, compensation and benefits provided to both
full-time and part-time associates, as well as other project-related expenses. A
number of costs associated with our associates are subject to external factors,
including inflation, increases in market specific wages and minimum wage rates
at federal, state and municipal levels and minimum pay levels for exempt roles.
Additionally, when we enter into certain new client relationships, we may
experience an initial increase in expenses associated with hiring, training and
other items needed to launch the new relationship.

Selling, General and Administrative Expenses



Selling, general and administrative expenses consist primarily of salaries,
payroll taxes and benefits for corporate personnel. Other overhead costs include
information technology, occupancy costs for corporate personnel, professional
services fees, including accounting and legal services, and other general
corporate expenses. Additionally, included in selling, general and
administrative expenses are costs associated with the changes in fair value of
the contingent consideration of acquisitions and other acquisition-related
costs. Acquisition-related costs are comprised of fees related to change of
equity ownership, transaction costs, professional fees, due diligence and
integration activities.

Other (Income) Expenses

Change in Fair Value of Warrant Liability



Change in fair value of warrant liability represents a non-cash (income) expense
resulting from a fair value adjustment to warrant liability with respect to the
private placement warrants. Based on the period of time the public warrants have
now been trading, we determined the fair value of the liability classified
private placement warrants by approximating the value with the share price of
the public warrants at the respective period end, which is inherently less
subjective and judgmental given it is based on observable inputs. Previously,
the fair value of the warrant liability was based on the input assumptions used
in the Black-Scholes option pricing model, including our stock price at the end
of the reporting period, the implied volatility or other inputs to the model and
the number of private placement warrants outstanding, which may vary from period
to period. We believe these amounts are not correlated to future business
operations.

Interest Expense

Interest expense relates primarily to borrowings under the Senior Secured Credit Facilities as described below. See " -Liquidity and Capital Resources."

Depreciation and Amortization

Amortization Expense



Included in our depreciation and amortization expense is amortization of
acquired intangible assets. We have ascribed value to identifiable intangible
assets other than goodwill in our purchase price allocations for companies we
have acquired. These assets include, but are not limited to, client
relationships and trade names. To the extent we ascribe value to identifiable
intangible assets that have finite lives, we amortize those values over the
estimated useful lives of the assets. Such amortization expense, although
non-cash in the period expensed, directly impacts our results of operations. It
is difficult to predict with any precision the amount of expense we may record
relating to future acquired intangible assets.

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As a result of the 2014 Topco Acquisition, we acquired significant intangible
assets, the value of which is amortized, on a straight-line basis, over 15 years
from the date of the 2014 Topco Acquisition, unless determined to be
indefinite-lived.

Depreciation Expense



Depreciation expense relates to the property and equipment that we own, which
represented less than 1% of our total assets at September 30, 2022 and 2021,
respectively.

Income Taxes

Income tax expense and our effective tax rates can be affected by many factors,
including state apportionment factors, our acquisition strategy, tax incentives
and credits available to us, changes in judgment regarding our ability to
realize our deferred tax assets, changes in our worldwide mix of pre-tax losses
or earnings, changes in existing tax laws and our assessment of uncertain tax
positions.

Cash Flows

We have positive cash flow characteristics, as described below, due to the limited required capital investment in the fixed assets and working capital needs to operate our business in the normal course. See " -Liquidity and Capital Resources."



Our principal sources of liquidity are cash flows from operations, borrowings
under the Revolving Credit Facility, and other debt. Our principal uses of cash
are operating expenses, working capital requirements, acquisitions and repayment
of debt.

Adjusted Net Income

Adjusted Net Income is a non-GAAP financial measure. Adjusted Net Income means
Net income before (i) impairment of goodwill and indefinite-lived assets, (ii)
amortization of intangible assets, (iii) equity-based compensation of Topco,
(iv) changes in fair value of warrant liability, (v) fair value adjustments of
contingent consideration related to acquisitions, (vi) acquisition-related
expenses, (vii) costs associated with COVID-19, net of benefits received, (viii)
EBITDA for economic interests in investments, (ix) restructuring expenses, (x)
litigation expenses (recovery), (xi) costs associated with the Take 5 Matter,
(xii) related tax adjustments and (xiii) other adjustments that management
believes are helpful in evaluating our operating performance.

We present Adjusted Net Income because we use it as a supplemental measure to
evaluate the performance of our business in a way that also considers our
ability to generate profit without the impact of items that we do not believe
are indicative of our operating performance or are unusual or infrequent in
nature and aid in the comparability of our performance from period to period.
Adjusted Net Income should not be considered as an alternative for Net income,
our most directly comparable measure presented on a GAAP basis.

Adjusted EBITDA and Adjusted EBITDA by Segment



Adjusted EBITDA and Adjusted EBITDA by segment are supplemental non-GAAP
financial measures of our operating performance. Adjusted EBITDA means Net
income before (i) interest expense, net, (ii) provision for income taxes, (iii)
depreciation, (iv) impairment of goodwill and indefinite-lived assets, (v)
amortization of intangible assets, (vi) equity-based compensation of Topco,
(vii) changes in fair value of warrant liability, (viii) stock-based
compensation expense, (ix) fair value adjustments of contingent consideration
related to acquisitions, (x) acquisition-related expenses, (xi) costs associated
with COVID-19, net of benefits received, (xii) EBITDA for economic interests in
investments, (xiii) restructuring expenses, (xiv) litigation expenses
(recovery), (xv) costs associated with the Take 5 Matter and (xvi) other
adjustments that management believes are helpful in evaluating our operating
performance.

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We present Adjusted EBITDA and Adjusted EBITDA by segment because they are key
operating measures used by us to assess our financial performance. These
measures adjust for items that we believe do not reflect the ongoing operating
performance of our business, such as certain noncash items, unusual or
infrequent items or items that change from period to period without any material
relevance to our operating performance. We evaluate these measures in
conjunction with our results according to GAAP because we believe they provide a
more complete understanding of factors and trends affecting our business than
GAAP measures alone. Furthermore, the agreements governing our indebtedness
contain covenants and other tests based on measures substantially similar to
Adjusted EBITDA. Neither Adjusted EBITDA nor Adjusted EBITDA by segment should
be considered as an alternative for Net income, our most directly comparable
measure presented on a GAAP basis.



Results of Operations for the Three and Nine Months Ended September 30, 2022 and


                                      2021

The following table sets forth items derived from the Company's consolidated
statements of operations for the three and nine months ended September 30, 2022
and 2021 in dollars and as a percentage of total revenues.

                                 Three Months Ended September 30,                           Nine Months Ended September 30,
(amounts in thousands)           2022                         2021                        2022                          2021
Revenues                $ 1,051,095       100.0 %    $ 928,760        100.0 %    $ 2,946,979       100.0 %    $ 2,569,735        100.0 %
Cost of revenues            908,523        86.4 %      766,253         82.5 %      2,536,256        86.1 %      2,117,818         82.4 %
Selling, general, and
administrative
   expenses                  37,945         3.6 %       37,742          4.1 %        138,594         4.7 %        124,830          4.9 %
Depreciation and
amortization                 57,785         5.5 %       59,163          6.4 %        173,997         5.9 %        181,450          7.1 %
Total expenses            1,004,253        95.5 %      863,158         92.9 %      2,848,847        96.7 %      2,424,098         94.3 %
Operating income             46,842         4.5 %       65,602          7.1 %         98,132         3.3 %        145,637          5.7 %
Other (income)
expenses:
Change in fair value of
warrant liability            (1,100 )      (0.1 )%      (3,491 )       (0.4 

)% (21,456 ) (0.7 )% (5,024 ) (0.2 )% Interest expense, net 23,557 2.2 % 36,490 3.9 % 63,628 2.2 % 104,544 4.1 % Total other expenses 22,457 2.1 % 32,999 3.6 % 42,172 1.4 % 99,520 3.9 % Income before income taxes

                        24,385         2.3 %       32,603          3.5 

% 55,960 1.9 % 46,117 1.8 % Provision for income taxes

                         1,158         0.1 %        8,276          0.9 

% 11,523 0.4 % 16,582 0.6 % Net income

$    23,227         2.2 %    $  24,327          2.6 

% $ 44,437 1.5 % $ 29,535 1.1 % Other Financial Data Adjusted Net Income(1) $ 62,682 6.0 % $ 59,101 6.4 % $ 152,541 5.2 % $ 146,762 5.7 % Adjusted EBITDA(1) $ 118,268 11.3 % $ 133,756 14.4 % $ 323,329 11.0 % $ 367,155 14.3 %

(1)

Adjusted Net Income and Adjusted EBITDA are financial measures that are not calculated in accordance with GAAP. For a discussion of our presentation of Adjusted Net Income and Adjusted EBITDA and reconciliations of Net income to Adjusted Net Income and Adjusted EBITDA, see "-Non-GAAP Financial Measures."

Comparison of the Three Months Ended September 30, 2022 and 2021



Revenues


                           Three Months Ended September 30,                Change
(amounts in thousands)        2022                   2021               $           %
Sales                  $          646,246       $       597,139     $  49,107        8.2 %
Marketing                         404,849               331,621        73,228       22.1 %
   Total revenues      $        1,051,095       $       928,760     $ 122,335       13.2 %




Total revenues increased by $122.3 million, or 13.2%, during the three months
ended September 30, 2022, as compared to the three months ended September 30,
2021.



The sales segment revenues increased $49.1 million during the three months ended
September 30, 2022 as compared to the three months ended September 30, 2021, of
which $23.6 million were revenues from acquired

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businesses. Excluding revenues from acquired businesses and unfavorable foreign
exchange rates of $17.0 million, the segment experienced an increase of $42.5
million in organic revenues primarily due to growth in our retail merchandising
services and international businesses, partially offset by a decrease in our
third party selling and retailing services.



The marketing segment revenues increased $73.2 million during the three months
ended September 30, 2022 as compared to the three months ended September 30,
2021, of which $11.0 million were revenues from acquired businesses. Excluding
revenues from acquired businesses and unfavorable foreign exchange rates of $5.7
million, the segment experienced an increase of $67.9 million in organic
revenues. The increase in revenues was primarily due to an increase in our
in-store product demonstration and sampling services which continue to recover
from the temporary suspensions as a result of the COVID-19 pandemic, partially
offset by a decrease in certain of our client media spend.

Cost of Revenues



Cost of revenues as a percentage of revenues for the three months ended
September 30, 2022 was 86.4%, as compared to 82.5% for the three months ended
September 30, 2021. The increase as a percentage of revenues was largely
attributable to the change in the revenue mix of our services as a result of
recoveries from the COVID-19 pandemic and acquired businesses, and the ongoing
investment and inflationary impact in recruiting, wage, and employee benefit
expenses.

Selling, General and Administrative Expenses



Selling, general and administrative expenses as a percentage of revenues for the
three months ended September 30, 2022 was 3.6%, compared to 4.1% for the three
months ended September 30, 2021, primarily due to the change in fair value
adjustments related to contingent consideration and a decrease in legal fees
associated with the Take 5 Matter.

Depreciation and Amortization Expense



Depreciation and amortization expense decreased by $1.4 million, or 2.3%, to
$57.8 million for the three months ended September 30, 2022 compared to $59.2
million for the three months ended September 30, 2021, which stayed relatively
consistent year over year.

Operating Income

                            Three Months Ended September 30,               Change
(amounts in thousands)         2022                  2021               $            %
Sales                     $        31,765       $        51,906     $ (20,141 )     (38.8 )%
Marketing                          15,077                13,696         1,381        10.1 %
   Total operating income $        46,842       $        65,602     $ (18,760 )     (28.6 )%


In the sales segment, the decrease in operating income during the three months
ended September 30, 2022 was due to a shift in revenue mix and ongoing
investment and inflationary impact in recruiting, wage, and employee benefit
expenses.

In the marketing segment, the increase in operating income during the three months ended September 30, 2022 was due to the growth in revenues, partially offset by the increase in cost of revenues as described above.

Change in Fair Value of Warrant Liability



Change in fair value of warrant liability represents $1.1 million of non-cash
gain resulting from a fair value adjustment to warrant liability with respect to
the private placement warrants for the three months ended September 30, 2022,
approximating the fair value with the warrant price of the public warrants.

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Interest Expense, net

Interest expense, net decreased $12.9 million, or 35.4%, to $23.6 million for the three months ended September 30, 2022, from $36.5 million for the three months ended September 30, 2021. The decrease in interest expense, net was primarily due to the increase in fair value changes in derivatives instruments.

Provision for Income Taxes



Provision for income taxes was $1.2 million for the three months ended September
30, 2022 as compared to $8.3 million of provision for income taxes for the three
months ended September 30, 2021. The fluctuation was primarily attributable to
the decrease in pre-tax income during the three months ended September 30, 2022
and decrease of $4.3 million of discrete items for the three months ended
September 30, 2022.

Net Income



Net income was $23.2 million for the three months ended September 30, 2022,
compared to net income of $24.3 million for the three months ended September 30,
2021. The decrease in net income was primarily driven by the decrease in
operating income as described above, offset by the decrease in interest expense,
net and provision for income taxes.

Adjusted Net Income

The increase in Adjusted Net Income for the three months ended September 30, 2022 was attributable to the decrease in interest expense, net as described above. For a reconciliation of Adjusted Net Income to Net income, see " -Non-GAAP Financial Measures."

Adjusted EBITDA and Adjusted EBITDA by Segment



                            Three Months Ended September 30,                Change
(amounts in thousands)         2022                   2021               $            %
Sales                    $         76,172       $         95,199     $ (19,027 )     (20.0 )%
Marketing                          42,096                 38,557         3,539         9.2 %
   Total Adjusted EBITDA $        118,268       $        133,756     $ (15,488 )     (11.6 )%




Adjusted EBITDA decreased by $15.5 million, or 11.6%, to $118.3 million for the
three months ended September 30, 2022, from $133.8 million for the three months
ended September 30, 2021. In the sales segment, the decrease in Adjusted EBITDA
was primarily attributable to the increase in cost of revenues as described
above. In the marketing segment, the increase in the Adjusted EBITDA was
primarily attributable to the growth in revenues as described above. For a
reconciliation of Adjusted EBITDA to Net income, see "-Non-GAAP Financial
Measures."

        Comparison of the Nine Months Ended September 30, 2022 and 2021


Revenues

                             Nine Months Ended September 30,                Change
(amounts in thousands)         2022                   2021               $           %
Sales                    $      1,842,347       $      1,693,107     $ 149,240        8.8 %
Marketing                       1,104,632                876,628       228,004       26.0 %
Total revenues           $      2,946,979       $      2,569,735     $ 377,244       14.7 %




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Total revenues increased by $377.2 million, or 14.7%, during the nine months
ended September 30, 2022, as compared to the nine months ended September 30,
2021.



The sales segment revenues increased $149.2 million during the nine months ended
September 30, 2022 as compared to the nine months ended September 30, 2021, of
which $114.2 million were revenues from acquired businesses. Excluding revenues
from acquired businesses and unfavorable foreign exchange rates of $33.9
million, the segment experienced an increase of $68.9 million in organic
revenues primarily due to our European joint venture which experienced continued
recoveries from temporary reduction in services as a result of the COVID-19
pandemic and growth in our retail merchandising services partially offset by a
decrease in our foodservice and third party selling and retailing services.



The marketing segment revenues increased $228.0 million during the nine months
ended September 30, 2022 as compared to the nine months ended September 30,
2021, of which $23.1 million were revenues from acquired businesses. Excluding
revenues from acquired businesses and unfavorable foreign exchange rates of
$11.6 million, the segment experienced an increase of $216.5 million in organic
revenues. The increase in revenues was primarily due to an increase in our
in-store product demonstration and sampling services which continue to recover
from the temporary suspensions as a result of the COVID-19 pandemic, partially
offset by a decrease in certain of our client media spend.

Cost of Revenues



Cost of revenues as a percentage of revenues for the nine months ended September
30, 2022 was 86.1%, as compared to 82.4% for the nine months ended September 30,
2021. The increase as a percentage of revenues was largely attributable to the
change in the revenue mix of our services as a result of recoveries from the
COVID-19 pandemic and acquired businesses, and the ongoing investment and
inflationary impact in recruiting, wage, and employee benefit expenses.

Selling, General and Administrative Expenses



Selling, general and administrative expenses as a percentage of revenues for the
nine months ended September 30, 2022 was 4.7%, compared to 4.9% for the nine
months ended September 30, 2021.

Depreciation and Amortization Expense



Depreciation and amortization expense decreased by $7.5 million or 4.1% to
$174.0 million for the nine months ended September 30, 2022 compared to $181.5
million for the nine months ended September 30, 2021. The decrease was primarily
due to a decrease in depreciation expenses from our internally developed
software.

Operating Income

                            Nine Months Ended September 30,               Change
(amounts in thousands)        2022                  2021               $            %

Sales                    $       65,915       $        131,727     $ (65,812 )     (50.0 %)
Marketing                        32,217                 13,910        18,307       131.6 %
Total operating income   $       98,132       $        145,637     $ (47,505 )     (32.6 %)


In the sales segment, the decrease in operating income during the nine months
ended September 30, 2022 was primarily attributable to a shift in revenue mix,
ongoing investment and inflationary impact in recruiting, wage, and employee
benefit expenses, the change in fair value adjustments related to contingent
consideration, and an increase in stock-based compensation expense, partially
offset by a decrease in depreciation expense.

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In the marketing segment, the increase in operating income during the nine months ended September 30, 2022 was primarily attributable to the growth in revenues, partially offset by the increase in cost of revenues as described above and the change in fair value adjustments related to contingent consideration.

Change in Fair Value of Warrant Liability



Change in fair value of warrant liability represents $21.5 million of non-cash
gain resulting from a fair value adjustment to warrant liability with respect to
the private placement warrants for the nine months ended September 30, 2022,
approximating the fair value with the warrant price of the public warrants.

Interest Expense, net

Interest expense, net decreased $40.9 million, or 39.1%, to $63.6 million for the nine months ended September 30, 2022, from $104.5 million for the nine months ended September 30, 2021. The decrease in interest expense, net was primarily due to the increase in fair value changes in derivatives instruments.

Provision for Income Taxes



Provision for income taxes was $11.5 million for the nine months ended September
30, 2022 as compared to $16.6 million for the nine months ended September 30,
2021. The fluctuation was primarily attributable to the increase in pre-tax
income during the nine months ended September 30, 2022, partially offset by a
decrease of $7.4 million of discrete items.

Net Income



Net income was $44.4 million for the nine months ended September 30, 2022,
compared to net income of $29.5 million for the nine months ended September 30,
2021. The increase in net income was primarily driven by the decrease in change
in fair value of warrant liability, interest expense, net, and provision for
income taxes, partially offset by the decrease in operating income as described
above.

Adjusted Net Income

The increase in Adjusted Net Income for the nine months ended September 30, 2022
was attributable to the decrease in change in fair value of warrant liability,
and interest expense, net as described above. For a reconciliation of Adjusted
Net Income to Net income, see " -Non-GAAP Financial Measures."

Adjusted EBITDA and Adjusted EBITDA by Segment



                             Nine Months Ended September 30,                Change
(amounts in thousands)         2022                   2021               $            %

Sales                    $        216,158       $        268,798     $ (52,640 )     (19.6 )%
Marketing                         107,171                 98,357         8,814         9.0 %
Total Adjusted EBITDA    $        323,329       $        367,155     $ (43,826 )     (11.9 )%



Adjusted EBITDA decreased by $43.8 million, or 11.9%, to $323.3 million for the
nine months ended September 30, 2022, from $367.2 million for the nine months
ended September 30, 2021. In the sales segment, the decrease in Adjusted EBITDA
was primarily attributable to the increase in cost of revenues as described
above. In the marketing segment, the increase in the Adjusted EBITDA was
primarily attributable to the growth in revenues as described above. For a
reconciliation of Adjusted EBITDA to Net income, see "-Non-GAAP Financial
Measures."



                                       36

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                          Non-GAAP Financial Measures

Adjusted Net Income is a non-GAAP financial measure. Adjusted Net Income means
Net income before (i) impairment of goodwill and indefinite-lived assets, (ii)
amortization of intangible assets, (iii) equity-based compensation of Topco,
(iv) change in fair value of warrant liability, (v) fair value adjustments of
contingent consideration related to acquisitions, (vi) acquisition-related
expenses, (vii) costs associated with COVID-19, net of benefits received, (viii)
EBITDA for economic interests in investments, (ix) restructuring expenses, (x)
litigation expenses (recovery), (xi) costs associated with the Take 5 Matter,
(xii) related tax adjustments and (xiii)other adjustments that management
believes are helpful in evaluating our operating performance.

We present Adjusted Net Income because we use it as a supplemental measure to
evaluate the performance of our business in a way that also considers our
ability to generate profit without the impact of items that we do not believe
are indicative of our operating performance or are unusual or infrequent in
nature and aid in the comparability of our performance from period to period.
Adjusted Net Income should not be considered as an alternative for our Net
income, our most directly comparable measure presented on a GAAP basis.

A reconciliation of Adjusted Net Income to Net income is provided in the following table:



                                                                                  Nine Months Ended September
                                         Three Months Ended September 30,                     30,
                                            2022                   2021              2022             2021
(in thousands)
Net income                            $         23,227       $         24,327     $   44,437       $   29,535
Less: Net income attributable to
noncontrolling interest                          2,168                  1,016          1,042              219

Add:


Equity -based compensation of Karman
Topco L.P.(a)                                     (828 )               (5,575 )       (7,142 )        (10,031 )
Change in fair value of warrant
liability                                       (1,100 )               (3,491 )      (21,456 )         (5,024 )
Fair value adjustments related to
contingent consideration
   related to acquisitions(c)                     (340 )                3,221          5,448            5,776
Acquisition-related expenses(d)                  4,260                  5,110         19,843           13,053
Restructuring expenses(e)                        3,562                   (394 )        4,458           10,636
Litigation(f)                                        -                    (92 )         (800 )           (910 )
Amortization of intangible assets(g)            49,997                 49,786        150,930          148,396
Costs associated with COVID-19, net
of benefits received(h)                          2,009                  1,087          4,945             (948 )
Costs associated with the Take 5
Matter(i)                                          278                  1,400          2,088            3,611
Tax adjustments related to non-GAAP
adjustments(j)                                 (16,215 )              (15,262 )      (49,168 )        (47,113 )
Adjusted Net Income                   $         62,682       $         59,101     $  152,541       $  146,762



Adjusted EBITDA and Adjusted EBITDA by segment are supplemental non-GAAP
financial measures of our operating performance. Adjusted EBITDA means Net
income before (i) interest expense, net, (ii) provision for income taxes, (iii)
depreciation, (iv) impairment of goodwill and indefinite-lived assets, (v)
amortization of intangible assets, (vi) equity-based compensation of Topco,
(vii) change in fair value of warrant liability, (viii) stock-based compensation
expense, (ix) fair value adjustments of contingent consideration related to
acquisitions, (x) acquisition-related expenses, (xi) costs associated with
COVID-19, net of benefits received, (xii) EBITDA for economic interests in
investments, (xiii) restructuring expenses, (xiv) litigation expenses
(recovery), (xv) costs associated with the Take 5 Matter and (xvi) other
adjustments that management believes are helpful in evaluating our operating
performance.


We present Adjusted EBITDA and Adjusted EBITDA by segment because they are key
operating measures used by us to assess our financial performance. These
measures adjust for items that we believe do not reflect the ongoing operating
performance of our business, such as certain noncash items, unusual or
infrequent items or items that change from period to period without any material
relevance to our operating performance. We evaluate these measures in
conjunction with our results according to GAAP because we believe they provide a
more complete understanding of factors and trends affecting our business than
GAAP measures alone. Furthermore, the agreements governing our indebtedness
contain covenants and other tests based on measures substantially similar to

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Adjusted EBITDA. Neither Adjusted EBITDA nor Adjusted EBITDA by segment should
be considered as an alternative for our Net income, our most directly comparable
measure presented on a GAAP basis.

A reconciliation of Adjusted EBITDA to Net income is provided in the following table:

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