KeyImpact Sales & Systems, Inc. acquired Waypoint, Marlin Connections, Primeline, CSSI Culinary, Ettros, Halverson Group and Coleman, Greear and Associates, Inc. from Advantage Solutions Inc. (NasdaqGS : ADV) for approximately $100 million.
January 30, 2024
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KeyImpact Sales & Systems, Inc. acquired Waypoint, Marlin Connections, Primeline, CSSI Culinary, Ettros, Halverson Group and Coleman, Greear and Associates, Inc. from Advantage Solutions Inc. (NasdaqGS : ADV) for approximately $100 million on January 31, 2024. As a result of the transaction, KeyImpact will combine with Waypoint, Marlin Connections, Primeline, CSSI, Ettros, Halverson Group and Coleman, Greear & Associates to form one of North America?s leading foodservice solutions agencies, Acxion Foodservice. In addition to its stake in Acxion, Advantage will obtain a seat on its board of directors. Advantage Solutions plans to use the majority of the proceeds of the deal to pay down debt.
KeyImpact Sales & Systems, Inc. completed the acquisition of Waypoint, Marlin Connections, Primeline, CSSI Culinary, Ettros, Halverson Group and Coleman, Greear and Associates, Inc. from Advantage Solutions Inc. (NasdaqGS : ADV) on January 31, 2024.
Advantage Solutions Inc. is a provider of outsourced solutions sales and marketing solutions. Its data- and technology-driven services include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others. The Company operates in two segments. The Sales segment provides its clients with a range of outsourced solutions to enhance sales in the traditional retail and e-commerce channels. Its primary sales services include Brand-Centric Services (headquarter relationship management; analytics, insights and intelligence, and Brand-Centric Merchandising) and Retailer-Centric Services (Retailer-Centric Merchandising and In-Store Media). The Marketing Segment helps brands and retailers reach consumers through brand-centric services (Shopper and Consumer Marketing and Brand Experiential), retailer-centric services (Brand Experiential and Private Label), digital marketing, and digital media, and advertising.
KeyImpact Sales & Systems, Inc. acquired Waypoint, Marlin Connections, Primeline, CSSI Culinary, Ettros, Halverson Group and Coleman, Greear and Associates, Inc. from Advantage Solutions Inc. (NasdaqGS : ADV) for approximately $100 million.
ADVANTAGE SOLUTIONS INC. 
