Afterpay announced the launch of 'The DROPSHOP by Afterpay.' This new global platform unlocks exclusive access to limited edition merchandise, offers and experiences that are only available with Afterpay. The DROPSHOP will connect Afterpay's millions of customers with the best brands and retailers in the world - giving shoppers instant access with the ability to use their own money and pay over time. Available throughout the shopping season, The DROPSHOP is a place customers would line up for - but don't have to. The first drop, in partnership with Finish Line, will give U.S.Afterpay consumers early access to a limited edition Nike AIR MAX 90 in a black, orange and silver color-way. Shoppers can try on the sneakers virtually via an innovative new Snapchat augmented reality (AR) Lens- and Afterpay the shoes in just a few clicks through FinishLine.com. Afterpay has joined forces with Snapchat for this inaugural launch to power The DROPSHOP with this fresh way of shopping - via AR. Afterpay has seen the impact that the pandemic has had on the way consumers interact with products, and shoppers have adapted to new ways of experiencing their favorite fashion and beauty items. Snapchat has pioneered a new way of doing this through their AR technology, making them the perfect launch partner for Afterpay.