AIA Insurance has appointed Sasith Bambaradeniya as new Chief Marketing Officer (CMO), effective January 2023. With over 15 years of experience in marketing, communications, strategic planning and operations leadership, Sasith is a proven marketing leader who had spearheaded some notable and award-winning campaigns and disruptive innovation in the local insurance industry. Sasith is no stranger to AIA Sri Lanka having commenced his career at the company as a Management Trainee, after which he accrued a unique combination of varied experiences across industries, the most recent being the CMO of Fairfirst Insurance Limited.

With an appetite for creativity, empathy lead innovation and transformation, he brings to the table a diverse palate of experience and is expected to add flavour to AIA's leadership and rich talent pool. Sasith's forte includes varied portfolios in product management, e-commerce, brand development and communications. He holds an MBA from the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, and bachelor's degree in Business, Major in Marketing and Management from the University of Newcastle, Australia.