Allbirds, Inc. announced promotions within its Executive Leadership Team. Kate Ridley, Allbirds's Chief Brand Officer, has been promoted to Chief Brand and Product Officer and Benny Joseph, Allbirds's Chief Technology Officer, has been promoted to Chief Technology and Culture Officer. Kate joined Allbirds in January 2022 from adidas where she most recently served as Senior Vice President of Brand in North America, and played an integral role in driving market-relevant product across lifestyle and performance
categories, in concert with creative, results-driven marketing programs. Kate brings nearly 25 years of footwear experience to Allbirds, having started her career as a Category Manager at adidas from 2000 to 2012 and from 2014 to 2022 held positions of increasing responsibility across Asia-Pacific, Europe and North America. Concurrent with Ms. Ridley's promotion, Co-CEO Tim Brown will expand his focus to include leadership of Allbirds's Innovation Futures team, which encompasses Innovation and Sustainability. This team's mandate is to ideate and source future innovation that will help shape the next generation of Allbirds's sustainable product. Tim will also dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds's positioning as an industry leader in sustainability.
Allbirds, Inc. is a global lifestyle brand, which uses sustainable materials to make footwear and apparel products. The Company offers different products across its footwear and apparel categories, including lifestyle and performance products. The Companyâs products include men's shoes, women's shoes, men's apparel, women's apparel, and socks. It offers various categories of shoes, including everyday sneakers, active shoes, water-repellent shoes, slip-ons, hiking shoes and high tops. It provides various categories of menâs apparel, including socks, underwear, tees, sweatshirts and sweatpants, hats, insoles and lace kits. Its women's apparel includes socks, underwear, tees and sweats and pajamas. Its core franchises include lifestyle and performance shoes, such as the Dasher and the Runner. Its physical retail channel consists of approximately 60 Company-operated stores spread across seven countries, with the majority in the United States.