Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 
  1. Homepage
  2. Equities
  3. United States
  4. Nasdaq
  5. Alphabet Inc.
  6. News
  7. Summary
    GOOGL   US02079K3059


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Google halves Play Store fees for subscription apps

10/21/2021 | 01:20pm EST
FILE PHOTO: Google logo is seen on on the company's European headquarters in Dublin

Oct 21 (Reuters) - Alphabet Inc-owned Google said on Thursday it is lowering the fee that subscription-based apps need to pay Play Store to 15% right from day one, following criticism about its fee structure from companies such as Spotify .

Currently, developers pay a 30% subscription fee in the first year, and 15% thereafter.

"We've heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we're simplifying things to ensure they can," Google said in a blogpost https://android-developers.googleblog.com/?m=1.

The new structure will kick in from January next year and likely encourage developers to switch from one-time payment modes to subscriptions.

E-book companies and on-demand music streaming services, which use most of their sales to pay for content costs, will now be eligible for a service fee as low as 10%.

Google has come under fire from large firms such as Microsoft Corp, Spotify Technology SA, as well as startups and smaller companies, that allege the fees deprive consumers of choices and push up app prices.

In March, Google had said it will cut the service fee it charges developers on its app store by half on the first $1 million they earn in revenue in a year, a move similar to iPhone maker Apple Inc. (Reporting by Eva Mathews in Bengaluru; Editing by Devika Syamnath)

ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. 2.35% 2910.61 Delayed Quote.66.07%
APPLE INC. 2.19% 160.24 Delayed Quote.20.76%
MICROSOFT CORPORATION 2.11% 336.63 Delayed Quote.51.35%
All news about ALPHABET INC.
11/29Google failed to honor 'don't be evil' pledge in firing engineers - lawsuit
11/29US Stocks Rebound Monday After Friday's Sell-Off as Megacap Techs Lead
11/29US Stocks Rebound Monday, Paring Friday's Heavy Losses as Megacap Techs Lead
11/29Russia fines Google 3 million roubles for not deleting banned content
11/29WALL STREET STOCK EXCHANGE : Back to the guessing game
11/29Britain open to law to combat rise in online scams - minister
11/29Russia Fines Google Again For Failing To Ban Illegal Content
11/29Shopify Reports Black Friday Sales Jump 21% to US$2.9 Billion as Wedbush Sees Strong Po..
11/29Shopify Reports Black Friday Sales Jump 21% to $2.9 Billion as Wedbush Sees Strong Posi..
11/29MarketScreener's World Press Review - November 29, 2021
More news
Analyst Recommendations on ALPHABET INC.
More recommendations
Financials (USD)
Sales 2021 254 B - -
Net income 2021 73 028 M - -
Net cash 2021 143 B - -
P/E ratio 2021 26,9x
Yield 2021 -
Capitalization 1 936 B 1 936 B -
EV / Sales 2021 7,06x
EV / Sales 2022 5,93x
Nbr of Employees 150 028
Free-Float 93,1%
Duration : Period :
Alphabet Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends ALPHABET INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 47
Last Close Price 2 910,61 $
Average target price 3 326,01 $
Spread / Average Target 14,3%
EPS Revisions
Managers and Directors
Sundar Pichai Chief Executive Officer & Director
Ruth M. Porat Chief Financial Officer & Senior Vice President
John LeRoy Hennessy Chairman
John L Doerr Independent Director
Ann Mather Independent Director
Sector and Competitors
1st jan.Capi. (M$)
ALPHABET INC.66.07%1 935 666
BAIDU, INC.-30.50%53 274
YANDEX N.V.3.48%25 249
SOGOU INC.9.82%3 471