Alsea SAB de CV : INFORMA QUE HA CONCRETADO EL PROCESO DE ADQUISICIÓN DE VIPS

ALSEA CONCLUDES THE PROCESS FOR THE ACQUISITION OF VIPS

Mexico, D.F., May 12th, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America, reports the conclusion of the operation between Alsea and Wal-Mart de México, S.A.B. de C.V. (BMV: WALMEX) "Walmex" concerning the acquisition of 100% of VIPS.

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its
management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking
statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, unce rtainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disc laims any intention or obligation to update or revised any forw ard-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casu al dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizz a Kitchen, P.F. Chang's, Pei-W ei, Italianni's and The Cheesecake Factory. At the close of March 2014, the company operated 1,881 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Cente r that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 34,000 employees in four countries.

For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Diego Gaxiola Cuevas Chief Financial Officer Telephone: [phone] [e-mail]