Alta Equipment Group Inc. announced that Craig Brubaker takes over as chief operating officer with effect from April 19, 2022, a new position at the company. In this role as COO, Brubaker will report to the company's chief executive officer, Ryan Greenawalt and oversee day-to-day operations of both material handling and construction equipment segments. Brubaker has served as vice president (VP) of Operations at the company since 2006.

Craig joined the company in 1995 and has held in many operational positions of increasing responsibilities before being promoted to VP of Operations. Earlier, he has served as Systems manager, Rental manager, General Service manager and Regional Operations manager. Alta owns and operates an integrated equipment dealership platform in the US.

Through its branch network, it provides a premium material handling and construction equipment and related services.