(NASDAQ: AMZN)--Today, Amazon launched Kindle MatchBook, a new benefit that gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook, with more being added every day. Now customers can visit www.amazon.com/kindlematchbook to see all of their print books that are eligible for the Kindle MatchBook edition. Customers can also see when a book is eligible for Kindle MatchBook on the book's detail page.

The program was announced on September 3 with over 10,000 titles. Since then, thousands of popular books like Heaven is for Real, The Things They Carried and The Way of Kings have been added from major publishers such as HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as thousands of titles from Kindle Direct Publishing authors like The Walk by Lee Goldberg and Falling Into You by Jasinda Wilder.

"It's been great to see the positive response to MatchBook from both readers and publishers," said Russ Grandinetti, Vice President, Kindle Content. "MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead."

Kindle MatchBook features include:

• Kindle editions at a great price: Amazon customers who purchase or have purchased qualifying print books can get the Kindle edition for prices that are $2.99, $1.99, $0.99, or free.
• For book purchases dating back to 1995: Print purchases all the way back to 1995--when Amazon first opened its online bookstore--will qualify once a publisher enrolls a title in Kindle MatchBook.
• Easy discovery: Readers can easily look up their entire print book order history to discover which of their past purchases are enrolled in Kindle MatchBook.
• Popular Kindle-only features: As with regular purchases, Kindle MatchBook titles have unique features such as Whispersync, Popular Highlights and X-Ray.
• Read anywhere capabilities: In addition to Amazon's best-selling Kindle devices, customers can download a free Kindle reading app for iPhone, iPad, Android tablets and phones, PC or Mac and start building their Kindle library today.

KDP authors who have a corresponding print book on Amazon.com can enroll their titles in the program now at http://kdp.amazon.com. Authors that would like to create a print version of their book for free can visit www.createspace.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr