While
"The store is becoming a shoppable fulfillment center,"
Ward is an experienced supermarket and delivery leader who stepped into his role this past February. His quest is driving e-commerce sales and providing customers the opportunity to shop whichever way they prefer.
"We don't want to show any friction. We don't want to show any plumbing," Ward told CNBC. "We want to solve all the magic behind the scenes and make it seamless so they can buy a filet steak and a bag of apples and a t-shirt and a microwave, and they can get it fulfilled anywhere that they want to get it fulfilled."
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