Effective March 21, 2017, Dr. Hal B. Heyer resigned as the President, Chief Executive Officer, Secretary and Director of ATVROCKN. Effective March 21, 2017, the Board appointed Frank William Rycraft, Jr. as the Company's President, Chief Executive Officer, Secretary and Chairman of the Board. From 2014 to present, Mr. Rycraft is employed as a Law Enforcement Officer with specialized training in Executive Protection and tactics.

He also serves as a Range Safety Officer, Firearms Instructor, Combat Tourniquet Course Instructor, and weapons armorer.