Arc Aroma Pure AB has experienced a growing interest in the product oliveCEPT® in the Mediterranean region. In addition, the company sees vast opportunities for the full range of food applications not only in the Mediterranean but worldwide. ArcAroma´s front products for food applications are at this time the oliveCEPT® as well as the juiceCEPT®. In a very short time, the juiceCEPT® has been developed into a product which is now ready for the market.

In order to secure the business development long term and to take an even stronger position in the food business, the strategy is to establish a branch office in the Mediterranean region. As a first step in this process the company can now introduce Vassilis Smoilis as Business Development Director for the food applications. Vassilis has more than 20 years of experience in the food processing sector. He is a business development professional with engineering background. Vassilis has been in various leading positions in large multinational companies with special focus on the Mediterranean area.