A1 Bulgaria has gone live with 'AVA', a self-service digital agent to drive a better customer experience and to reduce costs, based on Artificial Solutions®? Teneo. A1 Bulgaria is part of A1 Group, a leading provider of digital services and communications solutions in Central and Eastern Europe with around 27 million customers, currently operating in seven countries: Austria, Bulgaria, Belarus, Slovenia, the Republic of North Macedonia, and the Republic of Serbia.

AVA understands and responds to open questions from customers, typically within three seconds, allowing A1's customer to check the status of their plan, troubleshoot basic network problems, or source the answers to simple questions, among other self-serve options. Communication fluently in Bulgaria, AVA is the first digital agent to be implemented by A1 Bulgaria's customer services function, with more planned for launch in 2023.