Asbury Automotive Group, Inc. Enhances Clicklane with Addition of Accessories and Customization Platform Powered by Insignia Group
July 12, 2021 at 08:14 am EDT
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Asbury Automotive Group, Inc. announced additional product enhancements to Clicklane – a technology ecosystem which enables an authentic online car-buying and selling experience. Improvements include a strategic partnership with Insignia Group to provide vehicle customization accessories. Through Insignia Group’s visualization platform, Clicklane customers will be able to browse and purchase vehicle accessories like wheels, cargo storage solutions, and other OEM catalogs before finalizing the purchase of their vehicle. This added vehicle customization experience in Clicklane is also available to customers who didn’t purchase their vehicles through Clicklane, but own a vehicle supported in the platform. Customers can browse available accessories and visualize them in real-time on a digitally rendered version of their car. They also have the ability to see installation costs and reminders to purchase parts necessary for installation that are not included with the accessory. On July 8th, Asbury also unveiled the new Clicklane integration with Salty. Clicklane customers can now receive a bindable insurance quote through Salty’s top-rated carrier network and purchase automotive insurance through a seamless experience driven by artificial intelligence and machine learning.
Asbury Automotive Group, Inc. is an automotive retailer company. The Company operates through two segments: Dealerships and Total Care Auto (TCA). The Company offers a range of automotive products and services, including new and used vehicles; parts and service, which includes vehicle repair and maintenance services, replacement parts and collision repair services, and finance and insurance (F&I) products, which includes arranging vehicle financing through third parties and aftermarket products, such as extended service contracts, guaranteed asset protection (GAP) debt cancellation and prepaid maintenance. The Company operates approximately 160 new vehicle dealerships, consisting of 208 franchises, representing 31 domestic and foreign brands of vehicles. Its TCA, powered by Landcar, is a provider of service contracts and other vehicle protection products, and 37 collision repair centers.