Ascential plc (LSE:ASCL) entered into an agreement to acquire Sellics Marketplace Analytics GmbH for £35 million on April 19, 2022. The acquisition is for an initial cash consideration of £17.2 million, plus estimated earnout payments payable over four years resulting in an estimated total consideration (including the initial consideration) of approximately £35 million. Sellics will be merged into challenger brand specialist Perpetua, within Ascential's Digital Commerce business unit, utilising its scaled platform, while significantly increasing penetration of the European market for this fast growing customer segment. Ernst & Young LLP (UK) acted as due diligence provider to Ascential plc in this transaction.

Ascential plc (LSE:ASCL) completed the acquisition of Sellics Marketplace Analytics GmbH effective September 20, 2022.