Asiatravel.com Holdings Ltd. (Asiatravel) and its B2B division TAcentre.com, in partnership with Yaturu 5800 Israel (Yaturu), are bringing Hollywood theatrics to tourism. Tours are staged using augmented reality technology (AR) and scripted audio-dramas of the history of destinations along the tour itinerary chronologically. Launch of the digital theatrical tours will be in May 2018 starting with special group packages to Israel. This means along the carefully ordered itinerary, when one visits Masada to hear and experience the drama, on the actual clifftop site in present day Israel, one will join the final events of the first Jewish­Roman War, which occurred during 73 to 74 AD. Applying AR and audio-drama to tourism enables the tourist to be fully immersed into the stories unfolded at the destination, attaining maximum educational, entertainment and experiential engagement. Following this launch, Asiatravel and Yaturu will jointly develop similar digital theatrical tours in major tourism destinations in Asia, with the first such Asian tour ready as early as end of 2018. Such tours will be for tourists travelling independently or in groups.