Asit C. Mehta Financial Services Ltd. announced the appointment of Mr. Anand Varadarajan as the Director Innovation & Growth for the group. In his new role, with a key focus on PMS, AIFs, ACM I-Basket and Chotta Nivesh, he will be spear-heading all the business development and marketing initiatives across both traditional and digital medium for the group. In his last assignment, Anand was associated with NJ Asset Management for over 5 years, leading the distribution of the PMS and MF products across the NJ network.

Prior to that he was associated with ArthVeda fund management again in a sales leadership role taking care of fund raising for the PMS and AIF funds.