Avadim Technologies Inc. announced that Justin Niefer has joined the company as its National Sales Manager. Mr. Niefer is a Sports Industry Executive with more than 10 years of Product, Sales, Marketing and Public Relations experience. Justin's significant experience and personal relationships within the sports market uniquely qualify him to lead the sales and marketing effort of Innergy Sport in these areas: Strategic partnerships and licensing initiatives with professional organizations including MLB, NFL, NBA, and the NHL.

Major retail specific vertical strategies maximizing push and pull contracting with the most creative promotional alignment programs in the industry. Execute the strategic plan to build the sales force for national coverage. Brand development across all athletic disciplines.

Mr. Niefer established and managed the sales and product relationships with Dick's Sporting Goods, The Sports Authority, Eastbay and Team Express. From 2013 to 2014, Justin served as the VP of Business Development where he grew relationships with retail executives and was responsible for expanding the brand's product merchandising footprint across key trade partner accounts.