Avant Brands Inc. announced that it has appointed industry finance veteran, Miguel Martinez, as Chief Financial Officer of the company. Miguel will be replacing Matthew Whitt who resigned as Chief Financial Officer of the company. Miguel Martinez brings over a decade of experience in agriculture, working with Village Farms, and has been actively working in the Canadian cannabis market since 2017.

Miguel served as the VP Finance for Pure Sunfarms, helping to build the company from its initial start-up to generating over $100 million in revenues while maintaining strong profits in a rapid growth environment and being compliant with Sarbanes-Oxley internal control standards. Miguel is a Chartered Professional Accountant (CPA) who began his finance career with PricewaterhouseCoopers in their audit and assurance group where his industry of focus was financial services.