Avinger, Inc. announced that Jeff Soinski has been appointed President and Chief Executive Officer, effective December 29, 2014. Soinski was also elected to the company's Board of Directors. He will be succeeding Avinger's founder and current CEO John B. Simpson, PhD, MD, who will continue with the company as Executive Chairman and remain directly involved in the company's clinical initiatives and research and development activities.

Soinski was the Chief Executive Officer of Medical Imaging Holdings, Inc. and Unisyn Medical Technologies, Inc., a national provider of technology-enabled products and services to the medical imaging industry, from its formation in 2009 until the acquisition of its Unisyn business by GE Healthcare in 2013. Prior to joining Unisyn, he served as a Special Venture Partner to Galen Partners, to complete the acquisition and merger of the three independent diagnostic imaging service and technology companies that formed Unisyn.