Aware Launches AwareID Plug-in Offering Secure and Frictionless Experiences for WordPress-Based Sites Running WooCommerce
May 10, 2024 at 06:00 am EDT
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Online Gaming Platform Operators Can Now Activate Sophisticated Biometrics-Based Compliance and Fraud Prevention Solution In As Little As Three Minutes.
As online casino gambling and sports betting are legalized across more states, platform operators face new and dynamic compliance as well as fraud prevention hurdles. Specifically, they must verify: Where is the player physically located at the moment? Is this player of legal age within that state? Is this player attempting to open a duplicate account to fraudulently gain access to special incentives or rewards that may come with a first-time account opening?
To meet these compliance and fraud prevention needs, Aware, Inc. (NASDAQ: AWRE) has announced an AwareID plug-in for platform operators running WooCommerce, the open-source, fully customizable e-commerce platform built on WordPress. These platform operators can now be up and running on an extremely player-friendly, web browser-based biometric authentication (facial recognition) solution in as little as three minutes.
'In the worlds of online casino gambling and sports betting, time is of the essence, and gaming operators know they must balance required compliance and fraud prevention losses with an exceptionally slick and frictionless player experience,' says Craig Herman, CRO, Aware. 'Biometric authentication is the only solution that satisfies both ends, and it's as foolproof as you can get. We're very excited to make this capability broadly available to online gaming platforms, large and small, through our plug-in.'
Platform operators will be able to fully take advantage of all AwareID's capabilities, including geofencing-which allows them to verify where players are physically located at the moment-and age verification, which allows them to match individuals with accompanying documentation and verify the legitimacy of age-proofing documents, such as government-issued IDs and passports.
Furthermore, these biometric capabilities-accessible to players across mobile devices or any computer equipped with a camera-will detect players trying to create duplicate accounts at the point of enrollment. This means previously enrolled players will not be able to fraudulently access specialized one-time promotions or rewards that may come with the opening of a new account.
To learn more about Aware's solutions, book an onsite meeting or stop by booth A50 at the SBC Summit North America Expo, May 8-9. To learn more without attending SBC Summit North America 2024, book a virtual meeting.
About Aware
Aware is a global authentication company that validates and secures identities using proven and trusted adaptive biometrics. Aware's software and software-as-a-service offerings address the growing challenges that government and commercial enterprises face in knowing, authenticating and securing individuals through frictionless and highly secure user experiences. Aware's algorithms are based on the most diverse data sets in the world and can be tailored to the unique security and requirements of each customer. The company empowers users to have control over identities through clear, intuitive opt-in/opt-out features, helping them feel secure and improving their lives. Aware is a publicly held company (Nasdaq: AWRE) based in Burlington, Massachusetts. To learn more, visit https://www.aware.com or follow Aware on Twitter @AwareBiometrics.
Safe Harbor Warning
Portions of this release contain forward-looking statements regarding future events and are subject to risks and uncertainties, such as estimates or projections of future revenue, earnings and non-recurring charges, and the growth of the biometrics markets. Aware wishes to caution you that there are factors that could cause actual results to differ materially from the results indicated by such statements. Risk factors related to our business include, but are not limited to: i) a significant commercial market for biometrics technology may not develop, and if it does, we may not be successful in that market; ii) we derive a significant portion of our revenue from third party channel partners; iii) the biometrics market may not experience significant growth or our products may not achieve broad acceptance; iv) we face intense competition from other biometrics solution providers; v) our business is subject to rapid technological change; vi) our software products may have errors, defects or bugs which could harm our business; vi) our business may be adversely affected by our use of open source software; vii) we rely on third party software to develop and provide our solutions and significant defects in third party software could harm our business; viii) part of our future business is dependent on market demand for, and acceptance of, the cloud-based model for the use of software; and ix) our business may be affected by government regulations and adverse economic conditions. We refer you to the documents Aware files from time to time with the Securities and Exchange Commission, specifically the section titled Risk Factors in our annual report on Form 10-K for the fiscal year ended December 31, 2023 and other reports and filings made with the Securities and Exchange Commission.
Aware, Inc. is a global biometric platform company that uses data science, machine learning, and artificial intelligence to tackle everyday business and identity challenges through biometrics. Its software offerings address the growing challenges that governments and commercial enterprises face in knowing, authenticating, and securing individuals through secure user experiences. Its algorithms are based on diverse data sets from around the world and can be tailored to the unique security and requirements of each customer. Its portfolio enables government agencies and commercial entities to enroll, identify, authenticate, and enable using biometrics, which comprise physiological characteristics, such as fingerprints, faces, irises and voices. Its portfolio of biometric solutions is based on advanced, robust products designed explicitly for ease of integration, including customer-managed and integration ready biometric frameworks, platforms, software development kits (SDKs) and services.
AWARE, INC. 
