B.O.S Better Online Solutions Ltd. announced that it has appointed Carter Ash as U.S. Sales Manager and is establishing a U.S. sales office in Dallas, Texas. Mr. Ash has had a distinguished career of more than 20 years as a sales and marketing professional in the plastics industry with specific experience selling in mold label packaging. Most recently he served as Vice President of Sales & Marketing for Dynamic Drinkware, where he was responsible for leading the company's pursuit of new markets, technologies and products.

Before that, Mr. Ash served as Director of Business Development for Airlite Plastics, where he oversaw the design, development and marketing of proprietary In Mold Label products to one of North America's 'quick service' restaurant chains. Earlier in his career, he served as Vice President of Sales/Marketing for Magenta, LLC, where he built a new drinkware division and prior to that as Vice President of Sales at Thermoserv-Aladdin, a drinkware manufacturer.