The board of Directors of BAIOO Family Interactive Limited (the "Company") announced that Dr. XU Gang ("Dr.
Xu") has been appointed as the Chief Executive Officer of the Company and Mr. WU Lili ("Mr. Wu") has
relinquished his position as the Chief Executive Officer but will remain an executive Director with effect from
5 March 2015. Dr. Xu will be responsible for the overall management, corporate development and strategic
planning of the Company, while Mr. Wu will focus on overseeing the Company's growth strategies, mergers and
acquisitions and other business opportunities. Dr. XU Gang, aged 43, has more than nineteen years of experience in
the telecommunication industry and the mobile internet. Prior to joining the Group, he held various management
positions at a number of subsidiaries of CMCC since 1996. During his service at CMCC, he planned and executed a
number of key initiatives involving new business setup, technology innovation, business development, marketing
and brand building. In 2003, Dr. Xu was involved in the development of monthly package brands GoTone
M-Zone, and Easy Own in Guangdong Province and helped drive a number of significant achievements in terms of
user base and revenue growth of CMCC. In 2005, Dr. Xu built a business unit that focused on developing CMCC's
internet business-to-business services. Dr. Xu then joined Guangdong Mobile Communication Co. Ltd. Zhuhai
Branch in 2010 as General Manager. In this position, he managed more than 1,100 team members.