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    BEI   DE0005200000

BEIERSDORF AG

(BEI)
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99.15 EUR   -1.00%
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Beiersdorf : NX NIVEA Accelerator expands to China

06/17/2021 | 03:36am EDT

In order to jointly establish new brands on the market quickly and efficiently, Beiersdorf has signed a partnership agreement with China's largest B2C platform Tmall from the Alibaba Group to co-incubate Chinese startups. Existing skin care brands from Beiersdorf's portfolio such as NIVEA, EUCERIN, LA PRAIRIE, and HANSAPLAST are already successfully represented on Tmall.

For the NX program in Shanghai, Beiersdorf is focusing on collaborating with beauty startups from the areas of indie brands, beauty technology, personalization, and platform business models with a high degree of digitalization. In addition, Beiersdorf is particularly open to global indie brands in the skin care sector that want to enter the Chinese market and build their own local teams in Shanghai. 'We believe the expansion will create synergies between Beiersdorf and disruptive beauty startups in China thus further driving our innovation power in the region,' said Shirley Xue, General Manager of Beiersdorf Northeast Asia.

Disclaimer

Beiersdorf AG published this content on 17 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 June 2021 07:35:03 UTC.


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Sales 2021 7 522 M 8 933 M 8 933 M
Net income 2021 668 M 794 M 794 M
Net cash 2021 3 114 M 3 698 M 3 698 M
P/E ratio 2021 33,6x
Yield 2021 0,70%
Capitalization 22 716 M 26 947 M 26 979 M
EV / Sales 2021 2,61x
EV / Sales 2022 2,43x
Nbr of Employees 20 306
Free-Float 39,0%
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Mean consensus HOLD
Number of Analysts 25
Last Close Price 100,15 €
Average target price 101,83 €
Spread / Average Target 1,68%
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Managers and Directors
Stefan de Loecker Chairman-Executive Board
Astrid Hermann Chief Financial Officer
Reinhard P÷llath Chairman-Supervisory Board
May Shana'a Senior Vice President-Research & Development
Michael Herz Member-Supervisory Board
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