Bidstack Group Plc announced that, as part of the implementation of its announced US growth strategy, Jude O'Connor recently joined the Company from AdColony to lead the Group's expansion plans in the USA and to oversee the Group's global revenue strategy. Jude's appointment focuses on recruiting professionals with significant experience in digital advertising and local US market knowledge. As a proven leader in the advertising sector, Jude is tasked with overseeing global revenue and growth in the region, while leading the Bidstack team across sales, publishing, marketing and strategy.

He will look to assist with rapidly scaling Bidstack's local teams and steer a go-to-market strategy centred on educating the US market on Bidstack's pioneering and revolutionary in-game technology. With 20-years' experience in the technology sector, Jude joins Bidstack after more than seven years at AdColony, one of the world's largest mobile gaming monetisation platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek's Mobile Ad Network of the Year award before leading the company to a USD 400 million exit in 2021. Prior to entering the gaming market, Jude worked at Yahoo and AOL.

Since Jude's appointment in August, the Group has identified and is in the process of making a number of additional hires.