Big Sofa Technologies Group PLC has been awarded a $350,000 global project by PepsiCo for the deployment of Video Observer, the Company's unique solution for analysing in-home and in-store behaviour at scale. The project for PepsiCo, which was introduced to Big Sofa by Ipsos, is expected to be completed by mid-November. Big Sofa will utilise multiple capture solutions to observe behaviour in households in different countries to gain greater insight into food and beverage consumption in everyday life. The project will capture raw, dynamic video and incorporate thousands of data points, which Big Sofa's platform, employing a range of artificial intelligence and human-led tools, will be able to transform into meaningful and quantifiable data readily accessible by the client. The video captured will be streamed to Big Sofa's servers where it is monitored and managed remotely by the Company. Using proprietary technology, Big Sofa is able to obfuscate faces and personal data in order to conform to data protection and compliance restrictions.