By Robb M. Stewart
BigCommerce shares rallied Tuesday after the ecommerce-platform company said it was teaming up with Facebook Inc. to offer merchants the ability to offer customer checkout directly within Instagram.
In late morning trading, the shares were 25% higher at $95.
BigCommerce said the partnership would allow eligible U.S. merchants to connect their ecommerce storefront's catalog to Instagram and give customers the ability to buy from brands directly on Instagram, rather than navigating to a brand's website to make a purchase. Customer will be able to pay using PayPal, Visa, Mastercard, American Express or Discover and BigCommerce said that after placing an order, customers also can use the Instagram app to view their order status, estimated delivery date and tracking number, as well as cancel orders, initiate returns or request additional support.
Earlier this month, BigCommerce closed its initial public offering, pricing at $24 a share, and began trading on the Nasdaq Global Market.
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