BigCommerce announced the launch of White Stuff, a leading British fashion and lifestyle brand, on the BigCommerce platform. It didn?t take long for White Stuff to start seeing the benefits of the new site. After switching to BigCommerce, White Stuff immediately saw its site speed increase by 80%, and its mobile site speed increased by 100%.

With a small team managing its ecommerce operations, White Stuff needed an ecommerce platform that could support an agile, flexible and fast tech stack that could adapt to future needs. Finding the right tech stack to deliver on a superior customer experience was a top priority. Partnering with Apply Digital for implementation on BigCommerce, White Stuff chose Vue Storefront for digital storefront, Amplience for content management, Akeneo for product information management, and Constructor for search and product discovery.