Mr.
To further our commitment, our 2021 ESG report details our efforts in corporate governance, content quality, cybersecurity and privacy protection, minor protections, supplier and content creator empowerment, human capital development, environmental protection and social charitable activities, and among others, giving investors as well as other stakeholders more transparency about our broader impact in society.
Highlights of our 2021 ESG achievements:
1. Responsible Governance
Based on our sound corporate governance structure, we continuously improve business ethics and risk management efforts to enhance our corporate management capabilities, such as:
- Cleared Board's ESG responsibilities and ESG governance structure with the new HKEX ESG regulations;
- Provided business ethics trainings for 100% of board of directors and employees; and,
- Launched Sustainability Convertible Notes and conducted an annual allocation and impact report with independent second party opinion.
2. Quality Product
We continued to improve our product quality through innovative R&D investment, content and community assurance and a healthy commercial ecosystem, such as:
- Invested in continued R&D enhancements, with 5,826 product & technology employees, accounting for 48% of total employees;
- Upgraded intellectual property incentives and acquired 7,100 self-developed/self-produced intellectual property rights;
- Optimized our content audit mechanism and leveraged our community efforts to protect content quality; and,
- Upgraded our ads content management system and fully compliant with regulations.
3. Responsible Product
We protect users' rights and delivered optimized services through a series of measures, such as:
- Upgraded our cybersecurity and privacy management system and achieved 100% passing rate in cybersecurity-related compliance inspections;
- Upgraded our minor protection mechanism and expand our youth-friendly content library;
- Listened to users’ advice by adopting 84,000 products and service suggestions from users between
June 2020 andMay 2021 ; and, - Upgraded the Charging Station Program to address users’ emotional issues.
4. Creators and Partners Empowerment
We continue to build a close win-win relationship with our partners and creators via sound supply chain management and various support for content creators to showcase their talent, such as:
- Formed a full-cycle supply chain sustainable management system and prioritized suppliers with social and environmental commitments,
- Improved our support to content creators and continued to diversify their monetary channels;
- Developed and provided accessible product features for users and content creators with special needs; and,
- Provided dedicated support program for our OGV partners to promote Chinese original content worldwide.
5. Human Capital
We highly value our employees, and are committed to creating an inclusive workplace that protects employees’ health and supports their career path, such as:
- Increased the diversity of our talent team, which mainly comprises generation Z+ with an average age of 27, and our female employee rate was 41%.
- Improved our training system to provide extensive and customized training programs to help employees achieve their career goals, with total employee training hour of 360,000.
- Launched dedicated programs for talent retention and employee health and safety protection to further protect employees’ rights and improve their work experience.
6. Environmental Protection
We consider the potential impact of climate-related changes, pursue green operations across our business activities to reduce our carbon footprint, and promote environmental conservation to our massive user base, such as:
- Formulated our Bilibili Environmental Management Goals;
- Conducted climate change-related risk identification under the TCFD Framework; and,
- Introduced content related to "environmental protection," "low-carbon emissions," "recycling" and other environmental themes, which amassed 5.7 billion video views in 2021.
7. Social Endeavors
We take in-depth looks at ways to integrate social needs with our business operations, and actively participate in various public welfare pursuits, such as:
- Launched Bilibili Charity Platform, an official public fundraising platform;
- Increased our investment in rural education and supported to build 4 primary schools with 3,465 students enrolled;
- Donated
RMB20 million toHenan flood disaster relief; and, - Leveraged our platform to spread positive culture, such as pan-knowledge, Chinese culture and healthy lifestyles.
About
For more information, please visit: http://ir.bilibili.com.
For investor and media inquiries, please contact:
In
Tel: +86-21-2509-9255 Ext. 8523
E-mail: ir@bilibili.com
Tel: +86-21-6039-8363
E-mail: bilibili@tpg-ir.com
In
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com
Source:
2022 GlobeNewswire, Inc., source