Blackbaud Releases Prospect Insights Pro for Raiser's Edge NXT
November 06, 2023 at 01:00 pm EST
Share
Blackbaud announced the launch of Prospect Insights Pro, a new add-on capability within Blackbaud Raiser's Edge NXT that delivers on a key component of Blackbaud's Intelligence for Good strategy. This solution will give researchers and fundraisers access to even more AI-driven insights to support planned and major gift fundraising. Blackbaud Institute research shows that 20% of donor households account for 80% of revenue, with 45% of revenue coming from the top 1% of households.
Additionally, research also shows that planned giving has steadily increased from $15.8 billion to $45.6 billion in inflation-adjusted dollars over the past 40 years. Planned and asset-based giving represents an enormous growth opportunity for fundraisers as the boomer generation--which holds half of all U.S. wealth--prepares to transfer an estimated $45 trillion to its heirs and organizations. Expanding on the first generation of Prospect Insights released last year, Prospect Insights Pro makes it easier than ever to use AI by providing an intuitive, guided experience within Raiser's Edge NXT.
While Prospect Insights helps organizations identify and cultivate their best near-term major gift prospects, Prospect Insights Pro goes a step further to help organizations build a pipeline for future major gift prospects and identify opportunities for blended gifts with planned giving insights and a richer dataset. The solution is action-oriented, highlighting recommended next steps based on predictive analytics and providing the ability to update fundraiser assignments, add actions, or add opportunities while reviewing the data for each prospect. Intended for prospect development and fundraising professionals, Prospect Insights Pro allows organizations to: Harness the power of predictive modeling without expensive custom services or the need to import or export any data; Leverage AI with recommendations that improve over time; Pursue planned and major gifts more effectively; Identify emerging prospects who should be on the organization's radar; Streamline and support prospect development without the need for subscriptions to separate databases; View scores for new constituents with dynamic modeling.
Prospect Insights Pro is available for purchase by organizations within the United States who use Raiser's Edge NXT.
Blackbaud, Inc. is a cloud software and services provider. The Company enhances its software with a range of payment processing, analytic and business intelligence services, consulting, training, and professional services, as well as maintenance and technical support. Its specific solutions and services include fundraising and engagement, financial management, grant and award management, education solutions, social responsibility and ESG, payment services, data intelligence, professional and managed services, customer support, and training. Its fundraising and engagement solutions include Blackbaud Raiser's Edge NXT, Blackbaud CRM, Blackbaud eTapestry, Blackbaud Luminate Online, Blackbaud TeamRaiser, JustGiving from Blackbaud, Blackbaud Fundraiser Performance Management, Blackbaud Altru, and Blackbaud Guided Fundraising. Its financial management services include Blackbaud Financial Edge NXT, Blackbaud Tuition Management, and Blackbaud Financial Aid Management.