Blackbird plc (AIM: BIRD; OTCQX: BBRDF), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, was informed that, on 23 March 2023, Stephen White, Chief Operating and Financial Officer bought 82,739 ordinary shares of 0.8 pence each in the Company ('Ordinary Shares') at a price of 7.85 pence per Ordinary Share and 43,688 Ordinary Shares at a price of 8.0 pence per Ordinary Share. Following the above purchases, Stephen White now has a total beneficial interest in 543,162 Ordinary Shares, equivalent to approximately 0.15 per cent. of the Company's issued share capital.

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About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by Blackbird' licensing model. Enabling video companies to accelerate their path to true cloud business models, licensees benefit

from power and carbon reductions, cost and time savings, less hardware and bandwidth requirements and easy scalability.

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