The share is meeting an important resistance level. We suggest caution because this point could stop the bullish trend.

The valuation of the company is not attractive compared to its peers, the EV/Revenue ratio is expected at 2.11x for 2015. Also, the security have reached the average target price fixed by analysts, which should lead to some profit taking.

After a substantial upturn, the stock now approaches the mid-term major resistance at GBp 726, level that could inverse the tendency. This threshold is likely to lead to a consolidation phase.

The graphical configuration argues to establish a short position at the current price. The first objective will be fixed near the GBp 675.5 short term support. This strategy should be protected by a stop loss above GBp 726.