Black Rifle Coffee announced the appointment of Danya Kennedy as Chief Revenue Officer. In her role, Danya will support the Company?s efforts to further build on its strong brand momentum and drive profitable, sustainable growth across channels. Danya brings more than two decades of experience as a sales and growth leader, driving results with Food, Drug, Mass (FDM) and Omni retail partners.

In her most recent role, she served as President of Ethique Consumer Products? North America business, a New Zealand-based concentrated beauty products company experiencing double digit direct to consumer growth. While there, she led the North American Go-to-Market Strategy, including its entry into the U.S. FDM market, while also enhancing digital transformation.

Prior to her time at Ethique, Danya held roles of increasing responsibility for six years at Mars Petcare including VP of Customer Development and Managing Director of Sales Planning, Category Insights & Solutions. While serving as VP of Customer Development, Danya helped drive step-change growth in retail partners such as Amazon, Chewy, Target, Albertson?s, and Kroger. Before that, Danya spent nearly 10 years at Reckitt Benckiser leading businesses in North America and Europe.

Danya?s appointment was effective September 5th.