Britvic : Robinsons ready to drink launches new Blackberry & Blueberry flavour

Following the success of the Robinsons 'Ready to Drink' launch last year, the brand is now proudly adding a third flavour to the line-up from March 2022: Blackberry & Blueberry. The new addition to the range is full of the great taste of Robinsons, with no added sugar, and joins the already-popular Raspberry & Apple and Peach & Mango variants. The new flavour will allow retailers to offer their shoppers even more variety when it comes to choosing soft drinks - with lower sugar variants that don't compromise on taste.

As the UK's number one squash brand[1], there is a huge opportunity for retailers to draw shoppers into the on-the-go sector. In fact, Britvic's research has shown that 55% of retailers have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased[2]. Additionally, over two thirds of retailers agree they are seeing growth in impulse soft drinks sales[3], and over a third predict their on-the-go ranges will exceed pre-covid levels[4].

The addition of Robinsons Blackberry & Blueberry flavour will build on the success of last year's relaunch and support retailers in driving on-the-go sales by introducing some instantly recognisable refreshment to their chillers from a trusted and well-known brand. Available across the grocery and convenience channels, including £1 price marked packs, from March 2022, the launch will be supported by digital advertising, and disruptive in-store activation.

Notes to Editor

Flavours available:

NEW Blueberry & Blackberry - 500ml MRSP £1.00
Raspberry & Apple - 500ml MRSP £1.00
Peach & Mango - 500ml MRSP £1.00

Case size:

12 x 500ml
24 x 500ml

Contact:

For further press information, please contact the Britvic team at Cirkle.
Email: [e-mail]
Tel: [phone]

All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781

[1]NielsenIQ RMS, Total Coverage, Value Sales, Total Dilutes, Britvic Defined, 52 we 22.01.22

[2]Britvic commissioned independent research, Newtrade Insight, November 2021

[3]Britvic commissioned independent research, Newtrade Insight, November 2021

[4]Britvic commissioned independent research, Newtrade Insight, November 2021