Florida-based BurgerFi International Inc. has hired Karl Goodhew, a former director of Software Engineering at Macy's Inc., as chief technology officer.

"Our investments in our digital platforms like our mobile application, loyalty program and online ordering capabilities positioned us well to deal with the dramatic changes in consumer behavior caused by the pandemic," BurgerFi CEO Julio Ramirez said in a company press release. "Given the increasingly important role technology plays in our ability to deliver a seamless guest experience and operate as efficiently and profitably as possible, we recognized the need to have a Chief Technology Officer."

For almost a decade, Goodhew has served in leadership roles at various large retailers and start-ups. Goodhew recently helped launch Market by Macy's, led the cloud transformation for Macy's and Bloomingdale's stores, and built a team of engineers focused on store selling and operations. At Visa's YellowPepper, he built a PCI-compliant payment system and integrated the solution into Facebook Messenger, and while at JCPenney and Home Depot was responsible for their mobile apps.

"We are just starting the journey to provide a customer experience that gives the customer the best burger selections when and where they want to order, however, they choose, Goodhew said in the release. " Additionally, I am thrilled to take on the capabilities of BurgerFi's extensive omnichannel platforms. Our customers will be excited and rewarded by the leadership team's plans to drive additional innovation throughout our customer experience. By testing new technology and enabling innovative multi-channel services, we'll position BurgerFi for explosive growth."

Established in 2011, BurgerFi has nearly 120 restaurants domestically and internationally.

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