BurgerFi rebranded Tuesday as ChickenFi and dived into the so-called "Chicken Wars," which have been ongoing for several years thanks to fast casuals and QSRs launching chicken sandwiches.

The one-day name change celebrated the debut of BurgerFi's fried and grilled chicken sandwiches, which is antibiotic-free.

"Chicken presents a significant opportunity for business growth. We've expanded our chicken offerings by 50%, broadening our menu selection and improving our existing products," CEO Carl Bachmann, chief chicken officer, said in a company press release. "We're pushing the envelope with new chicken sandwiches, grilled chicken salad bowls, crispier and crunchier Fresh-Cut Fries, and new premium potato buns. This is only the beginning."

The sandwiches join the brand's jumbo chicken wings, cage-free chicken tenders and grilled chicken bowls.

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