Cascades helps consumers "Go soft on the planet" by standing out through its environmental commitment with its innovative packaging that positions the Cascades Fluff & Tuff® brand as a leader in its category.
A leader in its industry and ranked 17th among the Global 100 Most Sustainable Corporations in the World, the
"We had to find a packaging solution that would meet the environmental standards of Cascades products. In addition to being 100% or partially made of recycled fibres, with 4.5 times less water and 2.4 times less energy than the average in the North American paper industry, our products hold the industry's most stringent recognized environmental certifications (UL-Ecologo®, FSC®). It was only natural that this packaging should be eco-responsible as well. We are very proud to be the first company to develop a recycled polyfilm that is as effective as its virgin equivalent and that will certainly become an example to follow in the industry. At Cascades, we are committed to minimizing the impact of our products on the environment. It is therefore logical for our product packaging to have a small environmental footprint while achieving higher standards than the industry average," said
The research and development process for this packaging was not only inspired by Cascades' values, but was also created to meet consumer expectations. Environmental impact is a fundamental value nowadays, so it is not surprising that 60%2 of consumers are willing to change their habits to reduce their environmental footprint. Cascades Fluff & Tuff® products are still the same products that Quebecers love and choose, but now they will be offered in more eco-friendly packaging.
**Packaging recyclable where facilities exist | |
1 | First company in the bathroom tissue and paper towel category in |
2 | IBM Study, Meet the 2020 consumers driving change, |
Founded in 1964, Cascades offers sustainable, innovative and value-added packaging, hygiene and recovery solutions. The company employs more than 11,700 women and men across a network of 85 facilities in
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