Cerence Inc. announced that Great Wall Motor Company has selected Cerence to power the in-car experience across its lineup as it expands worldwide. GWM will deploy this new, Cerence-powered user experience in 13 languages across 20 countries in key car models, including the GWM TANK300, GWM TANK500, ORA 07, and POER, bringing intuitive, natural interaction to drivers globally. GWM and Cerence have collaborated to bring new, enhanced user experiences to GWM drivers.

GWM is leveraging Cerence Assistant and Cerence Speech Signal Enhancement (SSE) to provide key features, including wake-up word activation ("Hey GWM"); support for multi-step interactions; and multi-zone interaction, meaning drivers and passengers can both engage with the assistant and receive support specified to their seat and needs. Cerence SSE even enables users to interrupt the assistant for more efficient and effective interactions. GWM is also leveraging Cerence SSE to improve audio quality for phone calls and interaction with other assistant platforms present in the car.

GWM and Cerence will continue to collaborate to deliver ongoing upgrades and features, including new generative AI and large language model-based capabilities, to drivers via cloud updates post-vehicle purchase. Cerence Assistant offers GWM drivers voice-powered support for multitude of functions, including key features like navigation, media, and phone calling; cloud-based content like weather and online music; car information like gas or battery level, vehicle mileage, and maintenance; and vehicle controls like window, sunroof, climate, ambient light, seat temperature, and more.