ChromaDex Corp. and Zesty Paws are entering the longevity category, a highly desirable consumer segment, with the debut of Healthy Aging NAD+ Precursor, featuring ChromaDex?s industry leading cellular health ingredient, Niagen (patented nicotinamide riboside or NR). This supplement can help promote metabolic health and cellular energy and repair for dogs.

NAD+ is an essential coenzyme that plays a vital role in cellular processes including mitochondrial function, cellular energy production, and DNA repair. Backed by the highest scientific rigor and quality standards, the key ingredient in this supplement is Niagen, which is formulated to help support the regeneration of NAD+ levels in dogs. The Healthy Aging NAD+ Precursor pack from Zesty Paws, that launched exclusively with Chewy this month, includes one bottle of 60 capsules of Niagen (NR) and one jar of the brand?s bacon-flavored Pill Wrap Probiotic Paste.

By replenishing their NAD+ levels, this breakthrough innovation can help promote cell regeneration and support healthy aging, allowing beloved pets to maintain their vitality and zest for life. The Healthy Aging line will expand in early 2024 with additional distribution and the launch of a powdered format.