The World Hemophilia Day is a day that prompts the community solidarity of hemophilia and other congenital bleeding disorders, with the purpose of improving understanding of the disease and achieving better treatment. This year, a variety of activities are developed worldwide with the theme of 'Adapting to Change.' Chugai will be setting up radio programs including dialogues with medical specialists (6 districts throughout the country), has released a dance manga to learn exercise movements and enjoy the story at the same time, and will be holding a lecture for employees, inviting people with hemophilia.
Hemophilia is a disease in which the blood does not clot properly during bleeding due to a lack or deficiency of a blood clotting factor, taking time to stop bleeding. It is also known that repeated bleeding, especially in joints, can cause functional disorders. A growing number of people with hemophilia are now able to lead normal daily lives thanks to advancements in the treatment, and are recommended to carry out moderate physical exercises on a routine basis.
To improve the general public's understanding of hemophilia, on
Some children with hemophilia cannot find a way to start engaging in physical exercises because of their concerns on the risk of bleeding. To address this issue, Chugai created a dance video geared to children, aimed at helping everyone to simply start moving their bodies and engaging in physical exercises in 2020, and released it in 'Smile-On,' a website for people with hemophilia and their families. This year, going one step ahead, Chugai has released a manga in which you can learn the dance movements while enjoying the story at the same time.
In addition, based on Chugai's patient centric core value, a lecture for employees inviting people with hemophilia will be conducted for the first time, to deepen their understandings on the circumstances surrounding people with hemophilia, and to encourage individual actions.
Chugai aims to become a 'Top Innovator in the healthcare industry' by 2030, with a vision of becoming 'role model for the world' by leading in resolving social issues. Chugai will continue to create innovative drugs, and at the same time, consider what each employee can do to contribute to the well-being of patients, and continue to engage in disease awareness activities to advance the solution of social issues.
'Step by Step DANCE!' a dance video geared to children:
'Step by Step DANCE!' was created with supervision by Dr.
1. About the World Hemophilia Day
The World Hemophilia Day is a day that prompts the community solidarity of congenital bleeding disorders, including hemophilia, with the purpose of improving our understanding of the disease and achieving better treatment. It was enacted in 1989 by the
2. About 'Smile-On'
Chugai opened 'Smile-On' (https://smile-on.jp/), a website that offers information on daily life that may be useful for people with hemophilia and their families, and bring smiles to their faces. Information on radio dialogues by medical specialists, dance videos and manga for children are released in the website.
Contact:
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E-mail: ir@chugai-pharm.co.jp
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