Citic Telecom International has appointed Simon Lim as its general manager of enterprise sales in Singapore. In his new role, Lim will lead the development of Citic Telecom's sales strategies and operations for enterprises customers and key accounts channels as well as the company's diversification strategy in the South Asia area. Prior to this appointment, Lim worked for IBM as its country manager, commercial sales. He has also worked with Promethean, HP, Oce Printing Systems, OMRON Asia Pacific and System Design Pte Ltd.