ClearSale has just announced its placement of a new CEO. Eduardo Mônaco, previously in the position of President-Director, will replace Bernardo Lustosa, who held the CEO position for the past five years. The change comes as part of a planned succession process, marking an evolutionary stage of development for the company.

Lustosa will continue his involvement with ClearSale as shareholder and advisor. After nearly four years leading the company as COO with a focus on the Analytics IT, Products, Open Innovation, Customer Success, and Data teams, Mônaco assumed the position of President-Director at the end of last year. He boasts a strong track record, having spearheaded many successful strategic projects and operational development.

Mônaco began his career at some of the Brazilian retailers and ecommerce companies, structuring departments and heading up projects that delivered operational excellence and elevated customer experiences. In this new role, he will lead the next stage of ClearSale's evolution with a focus on nurturing innovation, risk mapping, and leveraging opportunities. Elected as one of Brazil's top 100 super CEOs, Bernardo Lustosa started as a partner at ClearSale in 2008 and assumed the CEO position in 2018.

Lustosa's leadership brought about a leap in capacity, organization, and scalability. In 2021, Lustosa contributed to the successful IPO of ClearSale on B3. With the transition between executives, Lustosa now holds the position of shareholder and advisor.