Wayside Technology Group, Inc. Promotes Charles Bass as Chief Marketing Officer
December 14, 2020 at 10:53 am EST
Share
On December 14, 2020, Wayside Technology Group, Inc. announced the promotion of Charles Bass, the Vice President of Alliances and Marketing of Climb Channel Solutions, Inc., a subsidiary of the Company, to Chief Marketing Officer of the Company. Bass most recently served as Vice President of Alliances and Marketing. As CMO, Bass will be responsible for overseeing the strategy, planning and execution of Climb's global marketing initiatives. These strategies encompass, global market analysis, vendor procurement and partner enablement, brand management, advertising and promotion, as well as integrated marketing communications in both digital and traditional marketing channels, to bring about profit-enhancements and market-product synergies for the company in the global market. Bass brings more than 20 years of experience in channel marketing and business development to the CMO role.
Climb Global Solutions, Inc. is a value-added information technology (IT) distribution and solutions company. The Company primarily operates through its Distribution segment, which distributes emerging technologies to corporate resellers, value-added resellers (VARs), consultants and systems integrators worldwide under the name Climb Channel Solutions. This segment distributes technology products from software developers, software vendors or original equipment manufacturers (OEMs) to resellers, and system integrators worldwide. The Company's Solutions segment is a cloud solutions provider and value-added reseller of software, hardware, and services for customers worldwide under the name Grey Matter. Across both segments, the Company offers an extensive line of products from software vendors and tools for virtualization/cloud computing, security, networking, storage and infrastructure management, application lifecycle management and other technically sophisticated domains.