CMGE Technology : to Launch the First Batch of NFT Legend of Sword and Fairy Badges

(January 17, 2022 - Hong Kong) The international IP-oriented Game-based Ecological Company CMGE (stock code: 0302.HK) recently announced the plan to issue 40,000 NFT badges of Legend of Sword and Fairy's characters through the NFT e-commerce platform TheOne.art. By purchasing blind boxes of basic badges and combining them into dynamic badges, users can ask for rare badges of the God of Sword and the Fairy of Ninth Heaven after gathering all the characters of Shushan and Qionghua camps. Based on the diverse characters and camps in Legend of Sword and Fairy, a greater variety of digital collections may be created in the future.

As one of the first projects following CMGE's entry into the field of digital collections, the said issuance is based on the technical architecture of the Ethereum sidechain, which features data independence and meets the needs in privacy protection and space expansion without adding to the burden on the main chain. It's said CMGE will launch digital profile pictures collection of " Legend of Sword and Fairy metaverse" through Tencent's Zhi Xin chain, with the profile pictures of 12 characters in Legend of Sword and Fairy determined in the first batch, and will form about 9,000 profile pictures through random combination of elements in five dimensions, i.e. characters, frames, fairy bead, little monsters and backgrounds. Besides, CMGE will launch the digital illustration collections of the characters in Legend of Sword and Fairy 4 through Alibaba's Antchain, with 8 high-quality CG illustrations put on the agenda so far.

With the growing maturity of digital technologies, the cultural and creative industry has been increasingly digitalized in recent years. Digital collections, which are marked only by the block chain technology, have not only gained popularity among young people, but also drawn great attention in the market. Thanks to the block chain technology, digital cultural and creative products could be circulated between publishing, purchasing, collecting and using, protecting the rights and interests of creators and effectively activating the derivative value of digital cultural and creative products.

Besides exploring market potential and meeting users' demand, the launch of digital NFTs of Legend of Sword and Fairy is also an important action of CMGE on establishing "Legend of Sword and Fairy metaverse". When releasing the detailed plan about " Legend of Sword and Fairy metaverse" for the first time last year, CMGE's Board Chairman and CEO Xiao Jian mentioned the symbolic gameplay of "mythical pets" in the Legend of Sword and Fairy series game, in which "mythical pets" can be spread among players as digital collections under NFT technology. The upcoming launch of the NFT badges digital collection of Legend of Sword and Fairy is also an exploration of the innovative gameplay of CMGE's Legend of Sword and Fairy metaverse game.

Meanwhile, CMGE emphasized the efforts to observe relevant regulations of the State and industrial conventions and to avoid any speculation of digital collection. TheOne.art, the NFT e-commerce platform to issue the badges of Legend of Sword and Fairy, after introducing State-owned capital in September 2021, has obtained several compliance operation qualifications under applicable policies, and thus can ensure the safety of the digital collections and the compliance of transactions.

As a major part of the deployment of metaverse, virtual humans and digital collections have gradually moved from concept phase of metaverse to the stage of actual commercialization. With the successive launches of digital NFTs of Legend of Sword and Fairy, CMGE is steadily approaching its goal of creating Chinese cultural metaverse based on Legend of Sword and Fairy IP.