Xiao Jian: Making “Chinese Paladin Metaverse” the Representative of Chinese-style Metaverse

Xiao Jian: Making "Chinese Paladin Metaverse" the Representative of Chinese-style Metaverse

On November 12, Xiao Jian, the Chairman and CEO of CMGE first announces the planning of "Chinese Paladin Metaverse" at the online communication with investors. It is reported that the "Chinese Paladin Metaverse" will follow the three steps of digital twin, virtual native and virtual-real integration until the virtual world and the real world is completely combined. The planning also includes information relevant to the strategic product Chinese Paladin: The World independently developed by CMGE and the Chinese Paladin community.

During the communication, Xiao Jian points out that CMGE will build "Chinese Paladin Metaverse" into the first metaverse with Chinese styles in the wave of Chinese style. Meanwhile, Chinese Paladin: The World, the first Chinese-style metaverse-oriented game with open elements, will also be available for VR experience for players.

Seven Features Different from Traditional Games

In March 2021, the "metaverse" became popular after Roblox was listed and as well a topic among Internet-based companies worldwide. So far, the stocks related have seen big rises, only because the businesses or products involved feature metaverse more or less.

In September, CMGE revealed its future product - Chinese Paladin: The World - a game based on "Chinese Paladin Metaverse" developing for nearly two years. According to Xiao Jian, the product has included all basic and core features of metaverse: cross-terminal data storage with free loading, immersive experience, virtual identity, great sociality, free creation and economic system.

In the communication, he points out that Chinese Paladin: The World, the next-generation open RPG independently developed by CMGE, has seven features different from other quality games in the market, namely open world, virtual reality, virtual show, non-functional token, virtual economic ecology, collaborative creation and virtual-real integration. Planned nearly two years ago, Chinese Paladin: The World is developed by Starry Sky Studio under CMGE, with an expanding size of over 150 people.The game is available on multiple platforms including PC, console, mobile terminal, VR and cloud, namely all mainstream hardware devices and experience modes.It is expected that the game will be tested in the 3rd quarter of 2022 and will be officially launched in 2023.

In the planning, Chinese Paladin: The World is mentioned as an immersive game based on Chinese Paladin world outlook with amazing freedom - a map covering 384 square meters (24*16). Based on the rich experience of the R&D team in VR and open RPG, Chinese Paladin: The World will definitely interpret the concept of metaverse and provide players with differential and immersive experience. Players can be a part of the development and changes of "Chinese Paladin World" as different virtual roles. Also, the game allows players to live, play, socialize and explore in the way they want.

With advanced VR technology, players can use their VR device to be a part of the "Chinese Paladin World" with a virtual identity. They can go on their adventures with partners, kill demons and devils, help the weak or even interact with every item in the world - flying by swords or enjoying an LARPG as a role in the story of Chinese Paladin.

Besides, in the game, players can connect with partners in different places through a virtual concert - a way to communicate beyond time and space! In the concert, they cannot enjoy the clear and wonderful music, but also interact with each other in the way they want.

In Chinese Paladin: The World, the gameplay of previous Chinese Paladin games - the Invoked, is also mentioned. This gameplay is based on non-functional token (NFT). Players in the game will possess their own digital asset, a public content in the game. The Invoked can be sent as a gift between players.

All along, user creation has been recognized by the industry as the core element of metaverse. The reason why Roblox was so popular is that it features a complete UGC eco-system. The cloud platform based on the system can allow players to fully use their imagination, get rid of the rules made by the developers and create new and funny thing they like. The metaverse accordingly, can embrace its evolution from limited contents to unlimited universe created by its users.

Inspired by Roblox, Chinese Paladin: The World also features UGC elements but provides players with lower-threshold UGC editors that allow them to create contents they want. All the contents and actions of the players in the game or the community will be transformed into digital assets owned by the players' virtual identities.

Moreover, in terms of the virtual economic ecology, Chinese Paladin: The World allows players to buy lands, build and decorate their houses or courtyards in the game. In the commercial blocks, players can rent and operate shops or stores to sell the contents, skins, pets and other assets they create to build their entertainment and economy ecology.

As for virtual-real integration, the hardest part, the IP of Chinese Paladin shows great potential as it enjoys comprehensive layout in terms of industrial chains. Xiao Jian points out that, "All contents in the 'Chinese Paladin Metaverse' and UGC contents created by players will become real in actual reality. Virtual items will be made into real derivatives, such as online and offline concerts. In the meantime, more integration of real and virtual worlds will be promised."

Comprehensive Industrial Layout for Tremendous IP Value

In 2018, CMGE invested CNY 213 million in Beijing Softstar and owned 51% of its shares. Three years later, it invested HKD 640 million to completely acquire the rights and interests of the IP of Chinese Paladin. Since its shareholding in Beijing Softstar, CMGE has determined its layout regarding the industrial chains of the IP, covering literature, film and TV shows, comics, animation, games, music, content experience, live entertainment and derivatives, etc.

As for the IP building, CMGE focuses on the connection between previous Chinese Paladin products and delivers diversified modes and quality contents. All those efforts have shaped six IP-based sectors including films and TV shows, literature, games, music, animation and derivatives. As for the film and TV show part, TV shows such as Chinese Paladin 1, Chinese Paladin 4, Chinese Paladin 5 and Chinese Paladin 6, online films including Chinese Paladin: Situ Zhong and Chinese Paladin 2 are proceeding. The animation of Chinese Paladin is still under preparation. The information on the progress will be announced soon. As for literature works, the new Chinese Paladin 1, Chinese Paladin 2, Story of Xianxia Sect, Snow at Yaotai (comic also available), Postquel of Qionghua Sect and Chinese Paladin 4 are covered. As for games, Chinese Paladin: The World and Chinese Paladin: Wen Qing are included. In the future, efforts will still be made to create quality storyline-based RPG. As for music, cooperations with TME, the label of Guo Feng Xin Yu and 5sing are promoted for respectively quality game music, Chinese-style music and music competitions. In terms of derivatives, joint series including Trending Fun series with Pop Mart, Clay Man and Real-life series with GSC, Artist series with Infinity Studio, Advanced Chinese Porcelain series with Auratic and Girl Clothing series with SMBL. are promoted.

It is also announced by Xiao Jian that the first Chinese Paladin platform, the first official APP community of Chinese Paladin, is planned to be launched in the middle of 2022. The community features benefit sharing, identity sharing, value sharing, centralized support of official and private resources and expansion of Chinese Paladin Metaverse. As the gathering place of Chinese Paladin fans as well as official and private resources, the community can also serve as the tool for cross-terminal communication, content creation and enabling. With the support of mature technologies in the future, the metaverse community can promise the value circulation of all games and applications of Chinese Paladin series, the data sharing of content assets and the overall control of exchange rate of community currency and resources. By introducing the mode of entertainment + game + community, the virtual life in the Chinese Paladin Metaverse can be diversified and colorful.

It can be clearly seen from the released project-related information that, CMGE has promoted a lot of long-term cooperation with giant content creators and platforms and also created amazing products like Chinese Paladin: The World, the "strategic product independently developed by CMGE". Xiao Jian indicates that, "The R&D investment in the construction of 'Chinese Paladin Metaverse' will be on a hundred million basis and we have made our determination to do that. We have to make it as it is beneficial to the long-term development of the IP of Chinese Paladin, the fans of Chinese Paladin and CMGE ourselves. In the meantime, we also believe that the value brought by 'Chinese Paladin Metaverse' will be huge as the booming and long-term development of Chinese style market can significantly improve and continue the revenue from games and influence the long-term value of Chinese Paladin IP."

"We are also confident and determined to make the IP of Chinese Paladin the best myth-related IP, the youth-oriented IP characterized by Chinese style, or even the national IP with an estimated value over CNY 10 billion. Through games based on the 'Chinese Paladin Metaverse' and the Chinese-style elements we use, we can stand out in the market with our games available for multiple terminals and attract more player to create considerable business revenue," said Xiao Jian.

As the first representative of Chinese-style metaverse, Chinese Paladin Metaverse, with its official launch and long-term development, will definitely expand and promise more brand values!