Codemill has announced that ITV has confirmed a 250k annual commitment for its digital products and services. The agreement will include Software Licensing Agreements (SLAs) and Professional Services (PS), as well as a subscription to Codemill's Cantemo Media Asset Management (MAM) solution. ITV is one of Europe's commercial broadcasters.

As an integrated producer broadcaster, ITV creates, owns, and distributes high-quality content on multiple platforms globally. Its Broadcast division is home to the ITV family of channels - the family of free-to-air commercial channels in the UK, with programming delivered across multiple platforms, including linear television, on demand via the ITV Hub, ITV's OTT service, and through pay providers such as Sky and Virgin. ITV's family of channels consists of ITV main channel, the commercial channel in the UK, as well as ITV2, ITV3, ITV4, ITVBe, and CITV.

ITV's portfolio is advertiser funded, the revenue from which enables investment in high-quality programming across a range of genres. Codemill has over 10 years' experience developing digital products and delivering services of the quality. The Codemill PS teams are full service, meaning that UX, front-end, back-end, and full-stack all connect through the same team to offer an integrated customer experience.

Cantemo MAM solves complex business problems in digital media workflows, collaboration and management. It combines a custom-built media planning application for broadcast and digital media with a media asset management system to keep track of video assets.