Collective Audience, Inc. has appointed Elisabeth DeMarse as independent member of its board of directors. She was also appointed chair of the compensation committee. For more than 35 years, DeMarse has served on the board and in executive positions on several digital media and technology companies.

She previously served as president, CEO and chairman of the board of TheStreet, where she notably diversified the company from a B2C ad supported, retail stock picking business into a global B2B M&A, data and news organization. Founded by Martin Peretz and Jim Cramer in 1996, TheStreet distinguished itself from other financial media companies with its journalistic excellence, unbiased approach and interactive multimedia coverage of the financial markets, economy, industry trends, investment and financial planning. Earlier, DeMarse was CEO and president of CreditCards.com, which she created by consolidating numerous assets around the world, and eventually selling the company to Bankrate in 2010 for $145 million.

DeMarse also transformed iLife.com into Bankrate, engineering the turnaround of the company, driving exponential growth, and creating $450 million in shareholder value. She spent a decade as chief marketing officer for Bloomberg, working directly for the founder, Michael Bloomberg, and was instrumental in the formation of several media properties. DeMarse serves as a limited partner of Tritium Partners, a private equity firm focused on buyouts of growth companies in the lower middle market, with a focus on internet and information services, asset-light supply chain and logistics, and differentiated financial and business services.

She is also a limited partner at Kimbark, a family limited partnership that owns and operates commercial real estate. Earlier, she served as CEO and on the board of Newser, an American news aggregation website. Her previous board directorships include: //st Kubient.

AppNexus. She also served on its compensation committee until it was acquired by AT&T for $1.7 billion. ZipRealty.

She also served on the company?s compensation and audit committees until it was acquired by Realogy. All Star Directories, an independent, employee-owned marketing and technology company focused on helping individuals advance their careers and improve their lives through education. Internet Patents Corporation.

She also served on the company?s audit and governance committees. InsWeb (acquired by Bankrate). She also served on the company?s audit and governance committees.

EDGAR-Online. She also served on the company?s compensation and audit committees. Heska (acquired by Mars).

She also served on the company?s audit committee. DeMarse previously served as Entrepreneur-in-Residence at Austin Ventures, where she worked together via DeMarseCo. The company's thesis is to provide growth equity for buyouts, spinouts, recaps rollups and acquisitions in the consumer internet sector.

Its acquisitions have included AllStarDirectories, ClickSuccess and Freedom Marketing. DeMarse has received numerous awards, including Working Mother of the Year, Folios Top Women in Media, Dealmaker of the Year, Most Intriguing Person in Media, Girls Scouts Woman of the Year, NOW Woman of Power and Influence, Fast Company 50, Inc. 500 and ACG Award for Outstanding Corporate Growth. DeMarse received her AB in History from Wellesley College and MBA from Harvard Business School.